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2024-03-09 22:16:50

Bath towels - IKEA

Fresh home furnishing ideas and affordable furniture - IKEAIKEA Shanghai Jing'an store after-sale invoice noticeDownload IKEA APP, the latest offers are all around you中文 | ENAll products RoomsOffer & activityInspirationWhat's new search My profile Favourites Shopping Bag Textiles Bath textiles Towels Bath towels Bath towelsIsn’t it time you showed your toothbrush some appreciation?Bring a retro groove to your bathroom with the new ÅLTJÄRN bathroom set. This enamelled steel trio will keep your soap, jewellery, and smaller items organised and give your basin a classy facelift in the process.Make a style statement in your bathroomThere’s no need to compromise on the look of your bathroom, whether big or small. A tiny space may require some clever storage ideas to fit all your bathroom basics, but there’s beauty in simplicity. Choose the solution that meets your needs, add accessories in matching colours and you’re good to go. See all bathroom vanitiesSee all bathroom vanities

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NYSJÖN bathroom system – Smart storage for small spacesHEMNES bathroom system – A classic Scandinavian expressionENHET bathroom system – A personalised bathroom at a low priceLittle luxuries that match your bathroomWith clever and fun accessories, you can easily personalise your bathroom and save time with perfect organisation. A shower basket, hooks with suction cups, a soap dispenser, a trendy basket or beautiful and practical containers — no matter the accessory, there are many designs and colours to choose from. See all bathroom accessoriesSee all bathroom accessoriesSpace-saving bathroom storageShort on bathroom space? A bathroom trolley on wheels or a bench with an extra shelf offer flexible and convenient storage for bath towels, cleaning materials or other items that you want stowed away but close at hand. And there is plenty to choose from that will match the size and style of your bathroom. See all bathroom storageSee all bathroom storagePlanningPersonalised advice from specialistsLearn moreInstallationA complete service for kitchen or bathroomLearn moreReturn policyIt’s OK to change your mindLearn morePayment optionsHow to pay, in store and onlineLearn more33 resultsComparisonProductSceneFilter Reset Filter Comparison VÅGSJÖNbath towel, 70x140 cm¥29.99 +21Comparison FREDRIKSJÖNbath towel, 70x140 cm¥99.99 +15Comparison NÄRSENbath towel, 55x120 cm¥19.99 Comparison VÅGSJÖNHand/bath towels set I¥79.96 Comparison FREDRIKSJÖNbath towel, 70x140 cm¥99.99 +15Comparison VINARNbath towel, 70x140 cm¥59.99 +9Comparison VALLASÅNbath towel, 70x140 cm¥69.99 +3Comparison FREDRIKSJÖNbath towel, 70x140 cm¥99.99 +15Comparison Top sellerVÅGSJÖNbath towel, 70x140 cm¥29.99 +21Comparison BLÅVINGADbath towel, 70x140 cm¥79.99 Comparison HIMLEÅNbath towel, 70x140 cm¥79.99 +3Comparison NewFREDRIKSJÖNbath towel, 70x140 cm¥99.99 +15Comparison ÄNGSSKALLRAbath towel, 70x140 cm¥79.99 Comparison NewFJÄLLSTARRbath towel, 70x140 cm¥79.99 Comparison FREDRIKSJÖNbath towel, 70x140 cm¥99.99 +15Comparison FREDRIKSJÖNbath towel, 70x140 cm¥99.99 +15Comparison VALLASÅNbath towel, 70x140 cm¥69.99 +3Comparison VÅGSJÖNhand/bath towels set H¥79.96 Comparison VÅGSJÖNbath towel, 70x140 cm¥29.99 +21Comparison VINARNbath towel, 70x140 cm¥59.99 +9Comparison VÅGSJÖNHand/bath towels set G¥79.96 Comparison VINARNbath towel, 70x140 cm¥59.99 +9Comparison HIMLEÅNbath towel, 70x140 cm¥79.99 +3Comparison VINARNbath towel, 70x140 cm¥59.99 +9Comparison NewDAJLIENbath towel, 70x140 cm¥39.99 Load MoreIKEA FamilyGet exclusive offers, inspiration, and lots more to help bring your ideas to life.All for free. See more Join nowUseful links IKEA APP Local stores Planning tools IKEA Family IKEA for Business IKEA FoodCustomer Service Safety at home Our services Contact us Online delivery area FAQ Return policy Guarantees Check the balance of IKEA ipay CardAbout us This is IKEA Working with us Sustainable everyday Climate and environment Social impact Life at home Your feedbackIKEA News Newsroom Media contact Product recall Secure it!中文EN> © Inter IKEA Systems B.V. 1999-2024 Privacy policy | Responsible disclosure policy | Terms of use | Shanghai Administration for Industry and Commerce | 沪公网安备 31010402001069号 | 沪ICP 备17055232 号-1 | Cookies settingNeed help? IKEA is here for youIKEA Service

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The 9 Best Bath Towels of 2024, Tested and Reviewed

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The 9 Best Bath Towels of 2024, Tested and Reviewed

Soft, absorbent, and durable towels you'll love to dry off with

Bianca Pineda

Bianca Pineda is a Shopping Writer specializing in bedding, bath, and home decor at The Spruce. She has over three years of experience in commerce writing. She consistently researches and tests dozens of home products, including sofas, showerheads, and area rugs. Bianca is constantly on the hunt for the coziest sheet sets, blankets, and comforters on the market, so when she's not writing, you can find her in bed.

Learn more about The Spruce's

Editorial Process

Updated on 02/12/24

Fact checked by

Jillian Dara

Fact checked by

Jillian Dara

Jillian is a freelance journalist with 10 years of editorial experience in the lifestyle genre. She is a writer and fact checker for TripSavvy, as well as a fact-checker for The Spruce.

Learn more about The Spruce's

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The Spruce / Henry Wortock

When shopping for a new bath towel, you may feel inclined to grab the fluffiest option on the shelf and call it a day—however, you’ll want to look beyond just texture. It’s nearly impossible to predict a towel’s performance just by looking at it, so we did the heavy lifting for you: We researched and tested over 150 top-rated bath towels to find out which ones stood out amongst the rest.

In our testing, we found that our favorite bath towels had a soft feel, efficient drying time, and maintained their quality despite consistent use. While we tested towels made from a variety of materials, including microfiber, bamboo, and linen, all of the top-performing products were made from cotton or a cotton blend. Whether you're looking for a plush cotton towel or a lightweight, waffle-weave one, these towels passed our tests with flying colors and will make perfect additions to your daily routine.

After over 600 hours of inspecting, soaking, laundering, and drying each bath towel, we narrowed down our list to nine options that we think are the best. We put the towels through their paces in The Lab and our homes, evaluating them by their quality, texture, absorbency, drying time, durability, and overall value. Throughout our testing processes, we closely consider each bath towel's material and construction, how it holds up after washing, and its general performance in real-world settings.

Testing Stats

Products Tested

152

Hours Spent Testing

608+

Tests Performed

Unique Testers

114

What to Know Before You Get Started

Before you begin your search for the perfect bath towel, it’s important to understand the importance of a towel's weight/density, which affects the texture, absorbency, and dry time of a towel.

A towel’s weight/density is measured in grams per square meter (GSM). A bath towel’s GSM typically ranges from 300 to 900, and weight tends to be a matter of personal preference.

Towels with a weight range of 300 to 400 GSM tend to be lightweight, with a quick dry time.400 to 620 GSM towels are suitable for everyday use, as they have a medium weight and a moderate dry time.620 to 900 GSM towels are heavyweight, plush, and take longer to dry.

For more information on what you should know before buying a bath towel, check out our What to Look For in a Bath Towel section.

Editor's Note: This list was updated in February 2024 to include updated lab testing insights on new products.

Our Top Picks

Best Overall:

Pottery Barn Hydrocotton Quick-Dry Bath Towel at Pottery Barn ($15)

Jump to Review

Best Budget:

Threshold Quick Dry Ribbed Bath Towel Set at Target ($12)

Jump to Review

Best Luxury:

Boll & Branch Plush Bath Towel at Bollandbranch.com ($48)

Jump to Review

Best Waffle Weave:

Boll & Branch Waffle Terry Bath Towel at Bollandbranch.com ($49)

Jump to Review

Best Quick-Drying:

Frontgate Egyptian Cotton Bath Towels at Frontgate (See Price)

Jump to Review

Best Set:

Crane & Canopy Plush Towel Bundle at Craneandcanopy.com (See Price)

Jump to Review

Softest Bath Towel:

Southern Living Turkish Cotton and Modal Bath Towel at Dillards.com (See Price)

Jump to Review

Best Lightweight:

Parachute Fouta Stripe Towels at Parachute ($14)

Jump to Review

Best Heavyweight:

Saatva Plush Towels at Saatva ($95)

Jump to Review

In This Article

Expand

Our Picks

Others We Tested

How We Tested

What to Look For

Why Trust The Spruce

Best Overall

Pottery Barn Hydrocotton Quick-Dry Bath Towel

The Spruce / Henry Wortock

View On Pottery Barn

$15

Our Ratings

Quality

5/5

Absorbency

4.8/5

Texture

5/5

Durability

5/5

Value

5/5

What We Like

Medium-weight is suitable for everyday use

Fluffy and dense

Highly durable

Luxurious, high-end texture

What We Don’t Like

Not as absorbent as other options on this list

Earning a near-perfect score in our lab tests, our favorite towel is the Pottery Barn Hydrocotton Organic Quick-Dry Towel—we’ve even retested this product twice and it continues to perform exceptionally across the board. At 550 GSM, this towel offers a medium-weight construction that’s versatile and suitable for most households.

The towel is made from organic long-staple Turkish cotton, which gives it a standout texture that was amongst the softest we tested. It has a notably luxurious and high-end feel, and we think it offers a great value considering its price point. For reference, our best luxury pick, the Boll & Branch Plush Bath Towel, is around $15 more.

What we love most about this towel is that it offers a premium feel without sacrificing performance and dependability. The texture is fluffy and dense, but not overly so. It has a substantial construction but isn’t too heavy, which makes it both comfortable and effective. Compared to thicker options with slower drying times, this one was only slightly damp by the 30-minute mark and completely dry in one hour, making it a great choice for everyday use. However, while still highly absorbent, note that the Pottery Barn Hydrocotton towel scored slightly lower in our absorbency tests compared to other options on this list.

We did notice that after laundering this towel, the texture became slightly rougher, but the difference was barely perceptible. Additionally, in our testing, we found that this was standard across the board, and many options had a more drastic change after the first wash. The towel also proved highly durable, as it held up well after abrading the fabric and was highly stain-resistant.

Size: 55 x 28 inches | Material: Organic long-staple Turkish cotton | Weight: 550 GSM | Certifications: Standard 100 by OEKO-TEX | Return Window: 30 days

The Spruce / Henry Wortock

Best Budget

Threshold Quick Dry Ribbed Bath Towel Set

The Spruce / Henry Wortock

View On Target

$12

Our Ratings

Quality

4.5/5

Absorbency

5/5

Texture

4/5

Durability

4.2/5

Value

5/5

At just $12 for two towels, the Threshold Quick Dry Ribbed Bath Towel Set offers a ton of value with a budget-friendly price tag—but that’s not the only selling point. It’s also a top-performer in terms of its cozy texture, absorbency, and fast dry time.

The manufacturer says this towel has a weight of around 450 to 550 GSM, making it a versatile medium-weight option. In the lab, we liked its pleasantly soft texture and appealing ribbed design. While it doesn’t have any premium features or frills, we think its a basic yet dependable option that performs as it should. Additionally, this towel earned a perfect score in both absorbency and drying time, so we’re confident it’s effective for everyday use.

However, in our tests, we observed some durability shortcomings worth noting. There was an apparent difference between the texture of the towel before and after laundering, as it felt noticeably more coarse post-wash. Additionally, after abrading the material with a scrub brush, we found that it did not hold up well, as the fibers flattened and shedded from the towel. And although we were able to remove most of the stains in the lab, the foundation leaked through to the opposite side, so you’ll want to make sure you treat both sides of the towel in case of a stain. Despite these concerns, we still think it will hold up over time with proper care.

Size: 54 x 30 inches | Material: Cotton | Weight: 450-550 GSM | Certifications: Made in Green by OEKO-TEX | Return Window: 365 days

The Spruce / Dera Burreson

How often should you replace bath towels?

Generally, you should replace your towels every two years. If your bath towels are not absorbing water as well as they used to, developing odors after one use, or have frayed edges and holes, it is time for you to replace them. However, high-quality towels tend to last longer, so you may get away with more time between purchases.

Best Luxury

Boll & Branch Plush Bath Towel

The Spruce / Henry Wortock

View On Bollandbranch.com

$48

Our Ratings

Quality

5/5

Absorbency

4.5/5

Texture

5/5

Durability

4.5/5

Value

4.5/5

What We Like

High-quality construction

Very absorbent

Plush and soft texture

Dense, substantial weight

What We Don’t Like

Softness fades in time

Depending on your schedule, bath towels are an item you’ll use nearly every day—so oftentimes, it’s worth it to splurge. Out of the dozens of towels we've tested, Boll & Branch’s Plush Bath Towel is one of our top choices for its quality construction, impressive performance, and thoughtful design. Made with organic long-staple cotton, these towels have a soft and plush feel you’ll appreciate use after use. Even after multiple runs through the washer and dryer, this towel continued to feel like a luxury product.

A main selling point of the Boll & Branch Plush Towel is its absorbency. During our real-world testing, this towel soaked up water quickly and effectively, and it felt cozy to wrap up in after a hot shower. In our tests, the towel scored exceptionally well in terms of absorbency. We were also pleasantly surprised by how quickly it dried, despite its plushness and density.

Over the course of six months, though, we’ve noticed some changes in this towel’s texture after consistent use. Although this towel was super plush and fluffy for the first couple of months of testing, we noticed it got less soft and a bit rougher after around six to ten rounds in the washing machine. While it’s still plenty thick, it’s no longer as soft as it was upon arrival.

That being said, we haven’t found any loose threads, snags, or other signs of wear and the quality has held up very well. However, we have had to swap this towel out in the California summertime because it was a bit too thick to dry between uses. All things considered, while this product is more expensive than other options we tested, we think it’s well worth the price tag considering its luxurious texture and top-notch performance.

Size: 58 x 30 inches | Material: Organic long-staple cotton | Weight: Not listed | Certifications: GOTS-certified organic cotton, OEKO-TEX Standard 100 | Return Window: 30 days

The Spruce / Henry Wortock

Best Waffle Weave

Boll & Branch Waffle Terry Bath Towel

The Spruce / Henry Wortock

View On Bollandbranch.com

$49

Our Ratings

Quality

5/5

Absorbency

5/5

Texture

4.5/5

Durability

5/5

Value

4.3/5

What We Like

Dual-sided design offers both terry cloth and waffle weave

Lightweight yet durable

High-end construction with convenient hanging loop

What We Don’t Like

Waffle weave can take some getting used to

Lightweight and exceptionally absorbent, waffle weave towels are a highly effective and design-forward alternative to your standard terry cloth towel. Our favorite of the category is the Boll & Branch Waffle Terry Bath Towel, which seriously impressed us with its thoughtful design, unique construction, and impressive durability.

If you’re used to using thick and fluffy towels, waffle weave towels may take some getting used to. However, this towel offers a dual-sided design that offers both a terry cloth material on one side and a waffle knit on the other. Although it still won’t offer the same weight as plusher towels, it’s a great pick for those who are looking for a lightweight, compact, and effective towel.

Boasting a high-end construction, we love that there’s a hook loop for easy hanging when not in use. It’s also highly absorbent and quick-drying, earning perfect scores in both categories. While this towel is on the thinner side, it’s surprisingly durable. There was no change in texture or quality even after abrading the material, which is a good indication of the strength of the fibers.

Size: 58 x 30 inches | Material: Organic long-staple cotton | Weight: Not listed | Certifications: GOTS-certified organic cotton, Standard 100 by OEKO-TEX | Return Window: 30 days

The Spruce / Henry Wortock

Best Quick-Drying

Frontgate Egyptian Cotton Bath Towels

The Spruce / Henry Wortock

View On Frontgate

Our Ratings

Quality

4.8/5

Absorbency

5/5

Texture

5/5

Durability

5/5

Value

4.5/5

What We Like

Dense, heavyweight construction

Maintains softness and quality over time

Surprisingly quick drying time considering its plushness

What We Don’t Like

Bulkier than other options

Reaching for a still-damp towel after stepping out of the shower can be particularly unpleasant; luckily, quick-drying options can help prevent that. The Frontgate Egyptian Cotton Bath Towel boasts an efficient drying time, making it an ideal pick if you live in a humid climate or take more frequent showers. What’s more, a faster drying time can help prevent musty smells that occur since mildew thrives in moist environments.

We’ve actually re-tested the Frontgate Resort Cotton Bath Towel multiple times, and it’s consistently one of the top performers across the board. This towel has a thick, luxe, hotel-quality feel that holds up wash after wash. Despite its substantial construction, it was completely dried in just around 30 minutes, making it the fastest drying option we tested.

During our testing in the lab, we found this to be a slightly longer-than-average towel, which makes it perfect for taller users or those who like more coverage. Available in a whopping 27 colors, it’s made with long-staple, finely-combed Turkish cotton for a soft, blanket-like texture. The large, loop-pile weave and 800 GSM weight give it a plush feel that’s a step above the rest—it’s actually the heaviest option on this list, so its impressive drying time is especially notable. Plus, the thick decorative border lends the towel some extra sophistication. Just note that because of its thickness, this towel is bulkier and may take up more real estate in your linen closet.

According to Whitney Thornburg, design director at Coyuchi, absorbency is one of the most important factors to consider when shopping for towels. “A great way to check [a towel’s absorbency] is to just spill a bit of water onto your towel. It should immediately be absorbed—not pill or bead on the towel,” she says. “If it doesn’t dry you off post-shower, it’s not doing its job.” During testing, we were particularly impressed with this towel’s absorbent properties: It was able to soak up to a quarter of a cup of water in just a few minutes, and it dried our hands in two passes.

In our long-term testing of this towel, we grew to love it even more. After three months, we found that it maintained its fluffy, spa-like feel and was easy to launder. While some shoppers might wish the price were a tad cheaper so it'd be easier to stock up on several at a time, we think the towel is well worth the investment.

Size: 58 x 30 inches | Material: Long-staple Turkish cotton | Weight: 800 GSM | Certifications: None listed | Return Window: 90 days

The Spruce / Dera Burreson

The Spruce /Henry Wortock

How do you store bath towels?

How you store your bath towels is up to you. Towel bars and rings, wall shelves, over-the-door towel racks, towel stands, heated racks and bins, and over-the-toilet units are all different types of organizing systems that can hold your towels. You can simply hang them over the bars or rings or fold or roll them and place them on shelves, in baskets, and more. Check out some of our favorite towel storage solutions below:

UTEX 3-Shelf Bathroom Organizer, $66

Open Spaces Small Storage Bins, $52

Amba Solo Towel Warmer, $280

Moen Iso Towel Rack, $146

FabTotes 6 pack Collapsible Storage Cubes, $22

Best Set

Crane & Canopy Plush Towel Bundle

The Spruce / Henry Wortock

View On Craneandcanopy.com

Our Ratings

Quality

4.8/5

Absorbency

5/5

Texture

5/5

Durability

4.8/5

Value

4.5/5

What We Like

Cozy and plush

Durable and stain-resistant

Absorbent and quick-drying

Monogramming available

What We Don’t Like

Fragile towel hook loop

If you’re looking to upgrade your bath towels, washcloths, and hand towels all at once, check out the Crane & Canopy Plush Towels. You can either purchase the bath towels individually, or as a bundle for added convenience.

During lab testing, we were immediately impressed by the luxurious texture of this towel. It feels plush and supremely soft with a moderately-dense weight of 600 GSM. This product also comes with a hanging loop, but we noted that it felt a bit weak and prone to tearing. In general, though, the construction quality was sound and the towels boasted a high-end look.

Based on our lab tests, we think it's an upgrade from most everyday towels. We found it handled our stain and abrasion tests quite well, suggesting impressive durability. We also appreciate how absorbent and quick-drying this towel is despite its substantial weight—we gave it a high score in both testing categories.

This set comes with two washcloths, two hand towels, and two bath towels for $135. Plus, you can personalize your towels by adding a monogram for an extra $10, which may be worth it if you live in a larger household and want to keep track of which towel belongs to who.

Size: 56 x 30 inches | Material: Long-staple Turkish cotton | Weight: 600 GSM | Certifications: None listed | Return Window: 30 days

The Spruce / Dera Burreson

The Spruce / Henry Wortock

Softest Bath Towel

Southern Living Turkish Cotton and Modal Bath Towel

The Spruce / Henry Wortock

View On Dillards.com

Our Ratings

Quality

5/5

Absorbency

5/5

Texture

5/5

Durability

4.5/5

Value

5/5

What We Like

Luxurious texture

Visually appealing design

Absorbent, heavyweight construction

What We Don’t Like

Longer drying time

A soft towel can enhance your bathroom routine, and Southern Living’s Turkish Cotton and Modal Towel provides a truly cozy experience. (Southern Living is owned by The Spruce’s parent company, Dotdash Meredith.) During lab testing, we were huge fans of the towel’s fluffy and plush texture, which we couldn’t get enough of.

We also were impressed with its attractive design, which featured a decorative series of five double-welts on each end rather than the standard band. The loops seemed durable and compact, and we found no visible imperfections upon arrival. This towel was definitely on the heavier side at 700 GSM, which means it has a dense, sturdy construction.

Although the towel earned a perfect score in our absorbency test, we did find it took a bit longer to completely dry (around two hours) than some other options we tested. However, this tends to be standard for plusher, heavier towels. After following the care instructions, we appreciated just how well the product held up. The soft texture didn’t change post-wash, and the towel felt as good as new with no signs of wear.

What’s more, after six months of consistent use, the towel’s performance, texture, and overall quality have stood the test of time. The towel is just as soft as it was when it first arrived, which is especially impressive since many tend to lose their plushness over time. This thick towel has proved to be highly durable over time, with no signs of wear.

Size: 56 x 30 inches | Material: 80 percent cotton, 20 percent modal | Weight: 700 GSM | Certifications: None listed | Return Window: 30 days

The Spruce / Henry Wortock

What’s the best way to care for a bath towel?

Believe it or not, caring for your towels is not as simple as just throwing them in the wash. All bath towels should be washed before you first use them as this will wash off the finish they have and help with absorbency.

Bath towels should never be laundered with fabric softener, which will add a film onto the towel and weaken the absorbency. “If you like the scent of fabric softener, you can add a few drops of your favorite essential oils to your dryer balls in the last 10 minutes of the load, after everything is already mostly dry,” says Whitney Thornburg, design director at Coyuchi.

Your towels should be laundered more often than you think (ideally every three uses!) and should be washed with other towels at the highest temperature the label says they can handle. Use a gentle detergent and dry on low or medium heat with wool dryer balls to help speed up the drying time and control static.

Best Lightweight

Parachute Fouta Stripe Towels

The Spruce / Dera Burreson

View On Parachute

$14

Our Ratings

Quality

4.8/5

Absorbency

4.5/5

Texture

5/5

Durability

4.5/5

Value

4.5/5

What We Like

Stylish design

Maintains quality and texture well over time

Lightweight and versatile

Soft and smooth texture

What We Don’t Like

Some snags upon arrival

Some shedding in the beginning

For a lightweight and highly absorbent bath towel, you can’t go wrong with Parachute’s Fouta Stripe Towels. Note that this product is available in bath towel and bath sheet sizes—we purchased the bath sheets, which provided ample coverage. Like most Turkish bath towels, this product is thinner and less plush than your standard terrycloth towel. However, at 450 GSM, it’s not flimsy either.

We loved how soft these towels were, and they felt noticeably smooth compared to other options we tested. Similar to the Boll & Branch Waffle Terry Bath Towel (our best waffle weave pick), this product also has a dual-sided design. One side of the towel features a flat weave while the other is terry cloth. While the overall construction quality was evident, we did notice a few snags upon arrival.

In the lab, this towel was very absorbent and quick-drying. This bath towel also held up nicely after consistent laundering, with no changes in quality besides some slight wrinkling. It held up just alright during our abrasion test, with some changes in texture and quality but no additional tears or loose threads. However, this is to be expected with thinner towels. What’s more, this towel performed admirably in our stain test.

This towel also stood out in terms of aesthetic appeal, as the striped design offers a refined look. It’s also a great option if you’re low on storage space, as these towels fold up to be much more compact than your average towel.

After one month of testing this towel in our homes, we found that it performed very well in the summertime, as the lightweight construction was very comfortable and it dried in a snap. However, we did notice that it shedded a bit after the first few washes. Overall, though, it has maintained its quality quite well. While it's on the pricey side and won't appeal to folks who love a super-plush towel, we love this lightweight, versatile towel.

Size: 56 x 30 inches | Material: Long-staple Turkish cotton | Weight: 450 GSM | Certifications: Standard 100 by OEKO-TEX | Return Window: 60 days

The Spruce / Eric Brockob

The Spruce / Dera Burreson

Best Heavyweight

Saatva Plush Towels

The Spruce / Henry Wortock

View On Saatva

$95

Our Ratings

Quality

5/5

Absorbency

5/5

Texture

5/5

Durability

4.8/5

Value

4.5/5

What We Like

Thick, plush, and cozy

Very absorbent

High-quality construction

What We Don’t Like

Moderate drying time

A heavyweight towel can provide a soft and luxurious feel when drying off after a steamy shower, allowing for a more comfortable and enjoyable experience compared to thinner, rougher towels. Saatva’s Plush Towels boast a thick and cozy texture and a substantial construction that we loved. These towels were amongst the most absorbent we tested, and felt very high-quality. It’s very soft with a medium pile, tight and closely packed loops, and a unique decorative band.

In our tests, we found that the towel was not completely dry after one hour, while most other options on this list were. That being said, it was only slightly damp, and we think its drying time is more than reasonable given its density. This bath towel was also in near-perfect shape post-wash, other than one loose thread at the corner of the towel. In the lab, we noted how high-end and plush this bath towel felt after laundering.

Size: 58 x 30 inches | Material: Long-staple cotton | Weight: Not listed | Certifications: Standard 100 by OEKO-TEX | Return Window: 45 days

The Spruce / Dera Burreson

The Spruce / Henry Wortock

The Spruce / Dera Burreson

The Spruce / Henry Wortock

Compare

Quality

Absorbency

Texture

Durability

Value

Size

Material

Weight

Best Overall:

Pottery Barn Hydrocotton Quick-Dry Bath Towel

$15 at Pottery Barn

4.8

28 x 55 inches

100% organic Turkish cotton

550 GSM

Best Budget:

Threshold Quick Dry Ribbed Bath Towel Set

$12 at Target

4.5

4.2

Best Luxury:

Boll & Branch Plush Bath Towel

$48 at bollandbranch.com

4.5

30 x 58 inches

Organic cotton

700 GSM

Best Waffle Weave:

Boll & Branch Waffle Terry Bath Towel

$49 at bollandbranch.com

4.5

4.3

Best Quick-Drying:

Frontgate Egyptian Cotton Bath Towels

See price at Frontgate

4.8

4.5

Best Set:

Crane & Canopy Plush Towel Bundle

See price at craneandcanopy.com

4.8

4.5

Softest Bath Towel:

Southern Living Turkish Cotton and Modal Bath Towel

See price at dillards.com

4.5

Best Lightweight:

Parachute Fouta Stripe Towels

$14 at Parachute

4.8

4.5

30 x 56 inches

Turkish cotton

450 GSM

Best Heavyweight:

Saatva Plush Towels

$95 at Saatva

4.8

4.5

Final Verdict

Our best overall bath towel is the Pottery Barn Hydrocotton Organic Quick-Dry Towel, a luxurious option that earned high marks for its exceptional softness and efficient drying time. We also recommend the Threshold Quick Dry Ribbed Bath Towel Set, our best budget pick, a highly absorbent and durable option made from cotton.

Other Options We Tested

These products are ones we tested and found impressive. Though they fell a bit short of our standards, we think they’re still worth considering.

West Elm Everyday Textured Organic Towels

West Elm

Buy on West Elm

The West Elm Everyday Textured Organic Towels performed relatively well during our lab and home tests, proving to be a basic but reliable option. It garnered high marks for its absorbency and even fully dried within the two-hour testing window. During our long-term testing, we found the towel large enough for comfortable coverage and durable enough to hold up to consistent laundering and everyday use. However, we didn’t find the texture to be as soft as other options we’ve tested, and its thin construction might be unappealing if you love a plush towel. While it gets the job done, we still think our best budget pick, the Casaluna Organic Bath Towels, offers more bang for your buck in terms of overall value.

Parachute Classic Turkish Cotton Towel

Parachute

Buy on Parachute

In our testing, we found the Parachute Classic Turkish Cotton Towel to be a solid heavyweight option for those who prefer a plush, fluffy texture. Upon arrival, we were impressed with its thoughtful design, as the towel features a ribbed border and boasts a luxurious, hotel-quality construction. At 700 GSM, this is one of the heavier options we tested and has a thick, substantial weight. However, it took around 90 minutes to dry, which is longer than other options but still seems reasonable considering its thickness. Post-wash, the towel held up nicely, but we did notice it lost some of its softness. In general, when put head-to-head against our best plush pick, the Southern Living Turkish Cotton and Modal Bath Towel, we found the two are very similar in terms of texture and construction, but ultimately the Parachute Classic Turkish Cotton Towel fell short in terms of durability and value.

Cozy Earth The Premium Plush Bath Sheets

Cozy Earth

Buy on Cozy Earth

In general, this towel performed very well in both our lab and real-world tests. The towel was very absorbent and helped us get dryer and warmer post-shower. We loved its cozy and plush texture, and it had a reasonable drying time and was an effective pick in our long-term testing. However, at $160 for a set of two, we think there are other comparable options available at a much more affordable price. When compared to some of the other options we tested, we found its performance to be similar, and it didn’t warrant the steep price tag in our opinion—but if you’re looking for a super sumptuous towel and don’t mind spending a premium for the texture, it might be worth the splurge.

Nordstrom Hydrocotton Bath Towel

Nordstrom

Buy on Nordstrom

Luxuriously cozy at a moderate price point, the Nordstrom Hydrocotton Bath Towel was one of our top contenders in terms of texture and value. During lab testing, we were immediately impressed by the overall quality of this towel, as the loops were long, narrow, and densely packed. The texture of the towel felt lightweight, plush, and fluffy, providing an ideal post-shower experience. We also appreciated just how absorbent this towel was, earning a perfect score in that category. It took just under an hour to dry, which tends to be standard for thicker towels. While this was one of the softest towels we tested, we found that after following the care instructions, it had lost a bit of its plushness. So despite performing very well on most fronts, we found that it just slightly fell short compared to our current softest bath towel, the Restoration Hardware Ultra-Soft Turkish Towel Set.

Target Opalhouse Multi Striped Sonoma Bath Towel

Target

Buy on Target

While we love the playful, bold design of this towel, we found that it fell short in terms of performance compared to other options we tested. Upon arrival, we found that the towel had a medium weight, but wasn’t very plush or thick. It had a soft texture, but it wasn’t as soft as other picks on our list. Additionally, the towel was on the smaller side, which may pose an issue for those who prefer more coverage. After following the care instructions, we were disappointed to find that the towel lost a bit of its softness, as the texture felt slightly rougher than it did pre-wash. In terms of absorbency, this towel performed well, but it did take over two hours to fully dry. This dry time is very long compared to other towels of a similar weight and size. Although it didn’t excel across the board during our tests, we still think it's worth considering if you prioritize aesthetics over performance.

How We Tested the Bath Towels

To help you make the best choice for your needs, we've tested 152 bath towels in The Lab and at home. We routinely test new bath towels at The Spruce so that we can keep this list updated with the most effective options.

In our latest round of testing, we evaluated the towels based on quality by inspecting the bath towels both before and after following the care instructions. We looked for any loose threads, pilling, snags, and imperfections in the stitching, dye, or pattern. We also noted any specifics about each option, including the fiber content, weight, and weave. Next, we assessed the texture of each bath towel, considering its softness, thickness, and weight, among other qualities. In our testing, we found that almost all the towels we tested became slightly less soft in texture post-wash, and some options changed more drastically than others.

To determine each towel's absorbency, we test how well each towel soaked up moisture from both our hands and a bowl of water. We conducted each test before and after laundering the towels to see if there was any difference in performance. To test the drying time, we hung each wet towel on a drying rack and timed how long it took to dry. All of our top picks were either completely or mostly dry in just one hour, which is ideal for those who take frequent showers.

We also conducted a stain test using mascara and foundation—after spot-treating the stains and laundering each towel, we inspected the previously stained area and noted how well the stain lifted. Note that almost all of the options we tested came out stain-free. We also carefully followed care instructions and judged whether there were any signs of wear, imperfections, wrinkles, or shrinkage post-wash. Our durability tests also consisted of abrading each towel with a scrub brush and noting how this affected the texture and quality. Finally, we assessed the bath towels’ value by comparing their retail prices with their overall quality.

In addition to our standard in-lab testing, we conducted long-term home testing to see how the towels held up over time, checking in after six months. For long-term testing, we took the highest-performing lab-tested bath towels and used them in our own houses to note how they performed in real-world situations. We analyzed our testing scores and insights, along with our supplemental research, to compile this list of the best bath towels on the market.

The Spruce Team Finds the Best Bath Towels

What to Look for in a Bath Towel

Material

While many people don’t think about the fibers their towels are made from, this is one of the most important considerations, as fibers perform differently in terms of absorbance, softness, colorfastness, and durability. In our latest round of testing, we found that all of our favorite picks were made from cotton or a cotton blend, despite testing a range of fabrics, including microfiber, bamboo, and linen.

There are several types of cotton towels available, including Egyptian cotton, Turkish cotton, organic cotton, Supima cotton, and more. Egyptian, Turkish, and Supima cotton towels are the most luxurious types you can buy and tend to have a higher price point than towels made from other materials. They are typically made from long-staple fibers, so they are super soft and absorbent—our best overall bath towel, the Pottery Barn Hydrocotton Organic Quick-Dry Towel, is made from 100 percent organic long-staple Turkish cotton. The Frontgate Cotton Bath Towel (our best quick drying pick) is another great option made from Egyptian cotton.

If you prefer to shop organic, there are many great options available. These towels are generally made from 100 percent cotton and are certified by a third-party vendor. These towels are made from cotton that is not treated with pesticides. These are very soft and plush but may take longer to dry than other options. Multiple products on this list are made with GOTS-certified organic cotton, including our best luxury option, the Boll & Branch Plush Bath Towel.

The Spruce / Henry Wortock

Size

You should always check the size of bath towels before you buy them. There’s nothing worse than getting your towels home and realizing they’ll barely wrap around your body! Standard bath towels are usually between 27 to 30 inches wide and 52 to 58 inches long. Towels that are 27 x 52 inches may be perfect for smaller adults, but they likely won’t suffice for larger adults. Keep this in mind, especially if you’re shopping online and can’t see the towel in person before you buy.

The Spruce / Bailey Mariner

If you want to bundle yourself up in a towel, look for bath sheets, which are larger, spa-like towels that typically measure between 35 to 40 inches wide and 60 to 70 inches long. As you might expect, they generally cost more than standard towels. Many of our favorite bath towels also come in bath sheet sizes, including our best heavyweight pick, the Saatva Plush Towels, which are oversized and reliably cozy.

Weight

All fabrics, including towels, have a weight that’s measured in GSM, or grams per square meter. In general, towels typically weigh between 300 and 900 GSM—the lower the number, the lighter the towel will be (and the quicker to dry). There’s no “right” towel weight; it’s simply a matter of personal preference. Some people like lighter towels, while others prefer heavy, dense ones.

As a general rule of thumb, towels with a GSM of 300-400 are great for humid areas, while products between 400 and 600 GSM offer a happy medium between plush and lightweight. The lightest option we recommend is the Parachute Fouta Stripe Towels at Parachute (our best lightweight pick), at 450 GSM. On the opposite side of the spectrum, towels that weigh more than 600 GSM are often considered “luxury” products.

There are some key performance differences associated with various towel weights that are important to factor into your purchasing decision. For instance, products with a low GSM typically dry faster but aren’t as absorbent. An example of this is a lightweight beach towel. On the other hand, heavy towels with a high GSM are the most absorbent and plush, but as such, they generally take longer to dry. While this is typically the case, we were surprised to find in our testing that our best quick drying pick, the Frontgate Egyptian Cotton Bath Towel, actually ended up being our heaviest option at 800 GSM.

Absorbency

Absorbency is another important consideration when purchasing towels, but this factor is often hard to discern when you’re shopping in-store or online. There’s no way to measure a towel’s absorbency without trying it, but you can look for a few indicators that a towel will soak up plenty of water.

For one, thicker, heavier towels are generally more absorbent, as previously noted. This means towels with a higher GSM will soak up more water—but, remember, they take longer to dry out. Further, towels made from premium cotton varieties, such as Egyptian or Pima cotton, tend to be more absorbent, as are products made from a cotton-rayon blend.

One of the most absorbent towels we’ve tested is the Southern Living Turkish Cotton and Modal Bath Towel (our best plush pick), which has a heavyweight construction and earned a perfect score in this category.

Construction

As you shop for towels, it’s important to know towels are categorized by their construction. Each types has its own set of strengths and weaknesses:

Terrycloth towels, like the Threshold Quick Dry Ribbed Bath Towel Set (best budget), are some of the most common, as they're very absorbent, soft, and typically made from cotton. These are made from small loops of fabric woven together.

Waffle-weave towels, like Boll & Branch Waffle Terry Bath Towel (best waffle weave), are not as plush as your standard terrycloth towel, but they are absorbent, lightweight, and fast-drying. These are characterized by a honeycomb pattern on the surface of the towel.

Turkish bath towels, like the Parachute Fouta Stripe Towels at Parachute (best lightweight), are similar to waffle-weave towels; both are lightweight, but Turkish bath towels tend to be even more absorbent and quick-drying. Additionally, Turkish bath towels tend to be oversized.

The Spruce / Henry Wortock

Why Trust The Spruce?

This article was written by Bianca Pineda, a commerce writer who specializes in bedding, bath, and home decor at The Spruce. To compile this list, she consulted lab and long-term testing insights, assessed numerous customer reviews, and conducted supplemental research about the topic. All of the products in this roundup met our quality standards during the research process and performed the best during our lab and home tests. She has also worked on numerous other related roundups, including Best Bath Sheets, Best Showerheads, Best Small Bathtubs, and Best Bath Pillows.

Our Experts:

Sarah Smith, Product Education & Customer Experience Manager at Serena & Lily

Whitney Thornburg, Design Director at Coyuchi

Heather Adams, Senior Editor at The Spruce

Emma Phelps, Associate Editor at The Spruce

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10 Best Bath Towels 2024, Tested and Reviewed by Experts

est Bath Towels 2024, Tested and Reviewed by ExpertsSearchSubscribeMy BookmarksGH+ Member PortalProduct ReviewsHome IdeasFood + RecipesAll RecipesHealthBeauty + StyleHolidaysLifeAbout UsAwardsEventsNewsletterFollowShopPromotionsOther EditionsPrivacy NoticeTerms Of UseSkip to ContentProduct ReviewsLifeHealthFoodBeautySubscribesign inBest Walking ShoesBest LuggageBest Skincare RoutineBest Mattresses of 2024Bathing Suits for WomenHome ProductsTowelsThe Best Bath Towels of 2024The Best Bath Towels of 2024These soft and absorbent styles amazed our textile experts and real consumer testers.By Lexie SachsUpdated: Sep 14, 2023Save ArticlecourtesyWe've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.Having a top-notch bath towel can make all the difference in your daily showering experience. Your towel should feel soft against your skin and dry you off quickly while remaining durable over time — especially so it doesn't turn rough after repeated washing. It also helps to use one that can dry quickly to prevent mildew and is substantially sized so it keeps you nice and warm.What's the best bath towel? Our pick for the best overall bath towel is the Pottery Barn Hydrocotton Quick Dry Towel. It outperformed all other towels in our test and stood out in particular for being soft and absorbent. It also looked great after laundering, even after we machine washed it 20 times. Our top picks1Best Overall Bath TowelPottery Barn Hydrocotton Quick-Dry Towel$34 at Pottery Barn$34 at Pottery BarnRead more2Best Value Bath TowelAmazon Basics Quick-Dry Bath Towels, 2-Pack$22 at Amazon$22 at AmazonRead more3Best Quick-Dry Bath TowelEverplush Diamond Jacquard Bath Towel$30 at Amazon$30 at AmazonRead more4Softest Bath TowelRiley Home Plush Bath Towel$35 at RiLEY$35 at RiLEYRead more5Best Heavyweight Bath TowelBrooklinen Super-Plush Bath Towels, 2-Pack$71 at Brooklinen$71 at BrooklinenRead more6Most Absorbent Bath TowelRH Ultra-Soft Turkish Bath Towel$48 at Restoration Hardware$48 at Restoration HardwareRead more7Best Bath Towel VarietyFrontgate Resort Cotton Bath Towels$35 at Frontgate$35 at FrontgateRead more8Best Bath Towel SetStyleWell Hygrocotton 6-Piece Towel Set$30 at Home Depot$30 at Home DepotRead more9Best Waffle Bath TowelParachute Waffle Bath Towel$49 at Parachute Home$49 at Parachute HomeRead more10Best Organic Bath TowelCoyuchi Temescal Organic Towels$78 at Coyuchi$78 at CoyuchiRead moreShow moreThe fiber scientists in the Good Housekeeping Institute Textiles Lab have evaluated more than 80 towel styles in recent years. We test them for qualities like absorbency, drying time, washability, fabric strength and more using in-Lab equipment. We then have dozens of consumer testers use them at home and share feedback on their experiences, including softness. All in all, we've reviewed over 10,000 data points before making our recommendations.You can read about how we test and what to look for when you shop at the end of the article, but first, here's everything you need to know about our top-tested bath towels. Best Quick-Dry Towels | Best Bath Mats | Best Bath Towels on Amazon | Best Bath Tissue | Best Shower Filters | Best Shower Cleaners | Best Bathroom Organizers1Best Overall Bath TowelPottery Barn Hydrocotton Quick-Dry Towel1Best Overall Bath TowelPottery Barn Hydrocotton Quick-Dry Towel$34 at Pottery BarnCredit: Danielle Occhiogross DalyProsSoft and plushHighly absorbentHeld up well to 20 wash cyclesConsNot quick-drying compared to other towels we testedNot only is this towel made of luxurious Turkish cotton that's certified organic by the Global Organic Textile Standard (GOTS), but it also earned the highest overall score in our tests and stood out for being super soft and ultra-absorbent. In fact, it earned perfect absorbency ratings in our evaluations, soaking up all fluid without any liquid running off. Our testers unanimously gave it high scores, referring to it as "comfy," "so fluffy" and the "ideal towel."Beyond that, it held up well to our laundering tests — the fabric looked and felt great even after 20 wash cycles. Just note that although the name claims these towels are quick-dry, they actually took longer to fully dry than other bath towels in our test. That's to be expected, as plush and absorbent towels often hold onto moisture.Material100% organic Turkish cottonWeight550 GSMColors14 optionsDimensions28 x 50 inchesMatching piecesWashcloth, hand towel, bath sheet2Best Value Bath TowelAmazon Basics Quick-Dry Bath Towels, 2-Pack2Best Value Bath TowelAmazon Basics Quick-Dry Bath Towels, 2-Pack$22 at AmazonCredit: courtesyProsLow cost for a set of twoMade of absorbent cottonAvailable in a variety of colors of sizesConsMay not feel as substantial or luxurious as pricier towelsIf you prefer to buy towels on Amazon, its own brand has an assortment of bath towels that have impressed our analysts with their performance both in our Lab and with at-home consumer testers, especially given the brand's low prices. In fact, this pair costs less than other individual towels and comes in a wide range of colors and sizes. We've found that similar towels from the brand have soaked up fluid in our absorbency tests, and users told us they felt both soft and absorbent in real use after their showers.The most recent towel we tested from the brand is no longer available, but this one has a similar fabrication and comes in a variety of colors and sizes. Though some reviewers say it feels a bit thin — Amazon doesn't list the weight online — it's hard to beat this price for 100% cotton bath towels. Material100% cottonWeightNot listedColors7 optionsDimensions30 x 54 inchesMatching piecesWashcloth, hand towel, bath sheet3Best Quick-Dry Bath TowelEverplush Diamond Jacquard Bath Towel3Best Quick-Dry Bath TowelEverplush Diamond Jacquard Bath Towel$30 at Amazon$30 at WalmartCredit: Danielle DalyProsLightweight and softAced absorbency and drying time testsLoved by GH Textile prosConsShowed signs of wear in laundry evaluationsThis quick-dry towel is a GH staffer favorite thanks to its unique construction: It has cotton on the outside for softness, but microfiber on the inside for enhanced performance. The result makes it an excellent balance of absorbent, quick-drying, strong and shrink-resistant. Testers also noted that they liked the texture, which looks different than typical cotton loops.One thing to note is that the fabric surface showed fuzzy signs of wear more quickly than other towels in our laundering evaluations. Still, it was a top performer and the only towel to ace both absorbency and drying time tests. We're also fans of the brand's Hokime Ribbed Towels for those who prefer even more of a textured feel; they were another top performer in our tests.READ OUR FULL REVIEW: The Everplush Diamond Jacquard is the Only Bath Towel You NeedMaterial48% polyester, 40% cotton, 12% polyamideWeightNot listedColors10 optionsDimensions30 x 56 inchesMatching piecesWashcloth, hand towel, bath sheetAdvertisement - Continue Reading Below4Softest Bath TowelRiley Home Plush Bath Towel4Softest Bath TowelRiley Home Plush Bath Towel$35 at RiLEYCredit: Mike GartenProsPerfect softness rating from all testersStrong fabricHighly absorbentConsSome shrinkage after launderingRiley's towel uses a zero-twist combed cotton construction, meaning the fibers are longer and stronger so it's softer, more absorbent and more durable. At-home users unanimously gave it perfect scores for softness and raved about its luxurious feel. In fact, one tester said, "It was the softest towel I've ever used," while another told us, "I expected the softness to disappear with washing, but it stayed soft. And the fluffiness didn't decrease with washing either."In addition to the rave reviews from consumer testers, our analysts were amazed by how soft it remained after repeated laundering cycles in our standardized tests, though it did have some shrinkage. It also earned perfect absorbency scores in the Lab and dried fairly quickly, which is impressive for a plush, 100% cotton towel.Material100% cottonWeight650 GSMColors7 optionsDimensions30 x 58 inchesMatching piecesWashcloth, hand towel, bath sheet5Best Heavyweight Bath TowelBrooklinen Super-Plush Bath Towels, 2-Pack5Best Heavyweight Bath TowelBrooklinen Super-Plush Bath Towels, 2-Pack$71 at BrooklinenCredit: BrooklinenProsPlush and thickSuper absorbentYear-long return policyConsSome shrinkage in the washThis style is ideal for anyone who prefers the comfort of a soft, dense towel: Its cotton fabric has the heaviest weight of all our picks at a whopping 820 GSM. This helped it achieve excellent absorbency in Lab evaluations and superior softness ratings in our consumer tester reviews. One tester noted, "It is a very thick towel that absorbs the water off your body practically in one pass," while another proclaimed, "It's the best towel I've ever used."Another highlight is that it didn't shed lint in the wash, which is a common concern with plush towels. It did have some shrinkage after laundering and it wasn't quick-drying, but both of these areas still scored average compared to other towels in our test.Material100% Turkish cottonWeight820 GSMColors6 options, with additional limited edition colorsDimensions30 x 58 inchesMatching piecesWashcloth, hand towel, bath sheet, bath mat6Most Absorbent Bath TowelRH Ultra-Soft Turkish Bath Towel6Most Absorbent Bath TowelRH Ultra-Soft Turkish Bath Towel$48 at Restoration HardwareCredit: DANIELLE OCCHIOGROSSO DALYProsTop absorbency scores in Lab testsThick and fluffyLuxurious feelConsTakes a while to dryThis 100% cotton towel was by far the most absorbent in our tests, quickly soaking up all fluid without any runoff. Plus, our panel raved about the fluffiness and gave it the highest rating in a blind comparison. They specifically liked the heavy, blanket-like feel and described it as super plush.On the flip side, these towels took a while to dry, which is not surprising with such high absorbency. It also shrunk a bit in our wash tests. Still, if you want to wrap yourself in a thick, cozy towel that dries you off quickly, this is the one for you. Material100% cottonWeight750 GSMColors18 colorsDimensions30 x 56 inchesMatching piecesWashcloth, hand towel, bath sheetAdvertisement - Continue Reading Below7Best Bath Towel VarietyFrontgate Resort Cotton Bath Towels7Best Bath Towel VarietyFrontgate Resort Cotton Bath TowelsNow 20% Off$35 at FrontgateCredit: Mike GartenProsMany colors and personalizationSoft and absorbentTesters loved the appearanceConsNot quick-dryingIf you're looking to add a pop of color to your bathroom, this 100% cotton towel is available in 25 shades with the option to personalize it at no added cost. It's also soft, dense and uses zero-twist construction, helping it to get consistently high ratings — and outperform most other towels — throughout both Lab and consumer tests.At-home users said it felt fluffy and looked great after repeated use, plus they highlighted the pretty appearance. One even noted it was "a perfect size to wrap around my body." In our Textiles Lab, analysts found it to be highly absorbent during our evaluations. It had moderate drying time scores plus some shrinkage in the wash, but it had overall good durability ratings.Material100% Turkish cottonWeight700 GSMColors26 optionsDimensions30 x 58 inchesMatching piecesWashcloth, hand towel, bath sheet8Best Bath Towel SetStyleWell Hygrocotton 6-Piece Towel Set8Best Bath Towel SetStyleWell Hygrocotton 6-Piece Towel SetNow 30% Off$30 at Home DepotCredit: Mike GartenProsGood value for a setSoft and absorbentFade-resistant colorsConsSome signs of wear after launderingThis basic all-in-one set is a total steal for bath towels, hand towels and washcloths, plus you can buy it in 12- and 18-piece configurations. Despite the low cost, the cotton fabric was soft and had excellent absorbency in our evaluations. In fact, the set impressed us enough to earn the Good Housekeeping Seal.Our textile pros also appreciated this towel's construction, especially with its hollow core design so it doesn't feel too heavy. It held up well in our wash tests; there was some shrinkage, but only minimal signs of wear and low lint after repeated laundering. Plus, the set comes in a variety of colors that proved to be fade-resistant.Material100% cottonWeight525 GSMColors13 optionsDimensions30 x 54 inchesIncluded piecesBath towels, washcloths, hand towels9Best Waffle Bath TowelParachute Waffle Bath Towel9Best Waffle Bath TowelParachute Waffle Bath Towel$49 at Parachute HomeCredit: DANIELLE OCCHIOGROSSO DALYProsLightweight Quick-dryingThin and not bulky; easy to packConsLow absorbency scoresThe waffle-weave construction on this 100% cotton towel is super light and dries quickly. The thinner design is also more compact if you need to pack a towel on the go. Plus, it has a pretty texture that looks more like a spa towel for a decorative touch in your bathroom.Just note that it won't dry you off as well as plush towels with loops. In fact, this one had one of the lowest absorbency scores in our test. The trade-off is that it's not bulky like a traditional towel with loops. If you're looking for one that's plusher, the brand's Classic Towel was highly absorbent and an overall great pick. Material100% Turkish cottonWeight240 GSMColors4 optionsDimensions30 x 56 inchesMatching piecesHand towelAdvertisement - Continue Reading Below10Best Organic Bath TowelCoyuchi Temescal Organic Towels10Best Organic Bath TowelCoyuchi Temescal Organic Towels$78 at CoyuchiCredit: Mike GartenProsCertified organicSoft and absorbentLow linting and looks great after washingConsNot quick-dryingSome shrinkageCoyuchi proves you don't have to sacrifice performance to go green: It had a perfect absorbency score in our Lab tests and was highly rated among testers who unanimously said it felt both soft and absorbent. It also held up to laundering despite some shrinkage. Just note that like some other 100% cotton fabrications, it wasn't quick-drying in our evaluations.While many towels claim to be made with organic cotton, this one's certified by GOTS so you know the entire manufacturing process follows strict standards. In fact, Coyuchi is one of the leading and most trusted organic cotton brands on the market.Material100% organic cottonWeight600 GSMColors5 optionsDimensions28 x 54 inchesMatching piecesWashcloth, hand towel, bath sheet, bath matHow we test bath towelsMike GartenEach bath towel is put through the wringer in both Lab tests and consumer evaluations. In recent years, we've tested more than 80 towels and reviewed over 10,000 data points from these tests. Here's how the bath towels are scored:✔️ Absorbency: Using the apparatus pictured above, a towel sample is set up at a 60-degree angle and water is poured on from a standard distance. Any water that the towel doesn't absorb rolls off the fabric and into the bin below, where it then gets weighed. This test is performed multiple times on each towel, including after repeated wash cycles. A towel with perfect absorbency won't have any runoff.✔️ Drying speed: A standard amount of water is applied to a towel swatch. Analysts then hang the swatch to dry and reweigh it every 30 minutes until it reaches its original weight, indicating that the towel has fully dried.✔️ Washability: Each towel is washed and dried 20 times, with analysts measuring shrinkage and appearance throughout this process. They also measure weight loss from laundering to see how much each towel sheds lint. ✔️ Fabric strength: A specialized machine called the Instron pulls swatches of towel fabric apart and measures the force needed to break each one.✔️ Consumer tests: Dozens of consumer testers use the towels and rate them on factors like softness, appearance, whether users were dried off quickly and more.How to shop for bath towelsTowel shopping is largely based on your personal preference:If you want a super soft, ultra-absorbent towel, look for 100% cotton with dense, plush loops of yarn on the surface. You can also look at fabric weight, which is shown in GSM (grams per square meter). Over 600 GSM is considered heavy, so these will typically be the plushest. Lighter towels like waffle weaves or ribs weren't typically as soft in our test.If you want a towel that's quick-drying and more durable, consider a cotton-poly blend or a lighter fabric with a low pile (short loops). Fluffy loops help the towel feel soft and absorb water, but they can take longer to dry and may show more wear from laundering.Advertisement - Continue Reading BelowWhat's better: Turkish or Egyptian cotton towels?It’s not a rule of thumb, but towels labeled as “Turkish cotton” or “Made in Turkey” performed better in our tests than those claiming to be made of “Egyptian” cotton. In theory, they’re very similar: Both are long-staple fibers, helping to make the fabrics softer and more durable. However, Turkish cotton is more popular in bath towels and is known for drying faster than Egyptian cotton, which is more commonly seen in bed sheets. Plus, there have been instances of bedding fabrics mislabeled as Egyptian cotton, especially because it's difficult to verify this claim.How do you stop towels from shedding fluff?Wash them before use! Sometimes there are loose fibers leftover from the production process, but laundering the towels a few times should help get rid of them. Not to mention, washing them also makes the towels more absorbent because it gets rid of leftover finishes from production.Why trust Good HousekeepingLexie Sachs is the Executive Director of the Textiles, Paper & Apparel Lab at the Good Housekeeping Institute, where she has been researching, testing and writing about bath towels for nearly 10 years. Lexie has developed proprietary evaluations while also following standardized industry test methods to review dozens of styles both in the Textiles Lab and in the homes of consumer testers.Lexie SachsExecutive Director, Strategy & OperationsLexie Sachs (she/her) is the executive director of strategy and operations at the Good Housekeeping Institute and a lead reviewer of products in the bedding, travel, lifestyle, home furnishings and apparel spaces. She has over 15 years of experience in the consumer products industry and a degree in fiber science from Cornell University. Lexie serves as an expert source both within Good Housekeeping and other media outlets, regularly appearing on national broadcast TV segments. Prior to joining GH in 2013, Lexie worked in merchandising and product development in the fashion and home industries.Watch Next Advertisement - Continue Reading BelowAround the BathroomThe Best Air FreshenersPeople Are Obsessing Over This Viral Shower Lamp12 Flooring Trends You'll See Everywhere This YearThe Best Shower FiltersAdvertisement - Continue Reading BelowHow to Unclog a Shower DrainThe Best ShowerheadsThe Best Smart ToiletsThe Best Grout CleanersThe Best Drain Cleaners The Best ToiletsThe Hottest Paint Colors of 2024The Top Interior Design Trends of 2024Advertisement - Continue Reading BelowSubscribeGive GH as a GiftOther Hearst SubscriptionsNewsletterAbout UsContact UsWork for Good HousekeepingMedia KitAdvertise OnlineCustomer ServiceEvents & PromotionsGiveawaysA Part of Hearst Digital MediaGood Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.©2024 Hearst Magazine Media, Inc. All Rights Reserved.Privacy NoticeCA Notice at CollectionYour CA Privacy Rights/Shine the LightDAA Industry Opt OutTerms of UseSite MapCookies Choi

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Towels - IKEA

Fresh home furnishing ideas and affordable furniture - IKEAIKEA Shanghai Jing'an store after-sale invoice noticeDownload IKEA APP, the latest offers are all around you中文 | ENAll products RoomsOffer & activityInspirationWhat's new search My profile Favourites Shopping Bag Textiles Bath textiles Towels TowelsBath towelsHand towelsFace clothsBaby towels & washclothsGuest towelsBoho meets Turkish bath houseWrap yourself in comfort with the new yarn-dyed FJÄLLSTARR towel, inspired by the tile patterns and textures from Turkish and Roman bath houses. The jacquard woven patterns, and the playful fringes, add a bohemian touch, while the dual-sided colours bring a touch of luxury to your bathroom.Isn’t it time you showed your toothbrush some appreciation?Bring a retro groove to your bathroom with the new ÅLTJÄRN bathroom set. This enamelled steel trio will keep your soap, jewellery, and smaller items organised and give your basin a classy facelift in the process.Make a style statement in your bathroomThere’s no need to compromise on the look of your bathroom, whether big or small. A tiny space may require some clever storage ideas to fit all your bathroom basics, but there’s beauty in simplicity. Choose the solution that meets your needs, add accessories in matching colours and you’re good to go. See all bathroom vanitiesSee all bathroom vanities

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NYSJÖN bathroom system – Smart storage for small spacesHEMNES bathroom system – A classic Scandinavian expressionENHET bathroom system – A personalised bathroom at a low priceLittle luxuries that match your bathroomWith clever and fun accessories, you can easily personalise your bathroom and save time with perfect organisation. A shower basket, hooks with suction cups, a soap dispenser, a trendy basket or beautiful and practical containers — no matter the accessory, there are many designs and colours to choose from. See all bathroom accessoriesSee all bathroom accessoriesSpace-saving bathroom storageShort on bathroom space? A bathroom trolley on wheels or a bench with an extra shelf offer flexible and convenient storage for bath towels, cleaning materials or other items that you want stowed away but close at hand. And there is plenty to choose from that will match the size and style of your bathroom. See all bathroom storageSee all bathroom storagePlanningPersonalised advice from specialistsLearn moreInstallationA complete service for kitchen or bathroomLearn moreReturn policyIt’s OK to change your mindLearn morePayment optionsHow to pay, in store and onlineLearn more98 resultsComparisonProductSceneFilter Reset Filter Comparison HIMLEÅNhand towel, 40x70 cm¥29.99 +3Comparison FREDRIKSJÖNhand towel, 40x70 cm¥39.99 +15Comparison VINARNhand towel, 40x70 cm¥19.99 +9Comparison VALLASÅNbath towel, 70x140 cm¥69.99 +3Comparison VÅGSJÖNHand/bath towels set I¥79.96 Comparison VÅGSJÖNhand towel, 40x70 cm¥9.99 +21Comparison VÅGSJÖNbath towel, 70x140 cm¥29.99 +21Comparison NÄRSENbath towel, 55x120 cm¥19.99 Comparison FREDRIKSJÖNbath towel, 70x140 cm¥99.99 +15Comparison HIMLEÅNbath towel, 70x140 cm¥79.99 +3Comparison FREDRIKSJÖNhand towel, 40x70 cm¥39.99 +15Comparison VINARNbath towel, 70x140 cm¥59.99 +9Comparison NewFJÄLLSTARRhand towel, 40x70 cm¥29.99 Comparison VALLASÅNbath towel, 70x140 cm¥69.99 +3Comparison Top sellerKRAMAwashcloth, 30x30 cm¥29.99/10 pack Comparison ÄNGSSKALLRAhand towel, 40x70 cm¥29.99 Comparison ÄNGSSKALLRAbath towel, 70x140 cm¥79.99 Comparison VÅGSJÖNhand/bath towels set H¥79.96 Comparison VÅGSJÖNhand towel, 40x70 cm¥9.99 +21Comparison Top sellerVÅGSJÖNbath towel, 70x140 cm¥29.99 +21Comparison FREDRIKSJÖNbath towel, 70x140 cm¥99.99 +15Comparison FREDRIKSJÖNbath towel, 70x140 cm¥99.99 +15Comparison FREDRIKSJÖNbath towel, 70x140 cm¥99.99 +15Comparison HIMLEÅNbath towel, 70x140 cm¥79.99 +3Comparison VÅGSJÖNHand/bath towels set G¥79.96 Load MoreIKEA FamilyGet exclusive offers, inspiration, and lots more to help bring your ideas to life.All for free. See more Join nowUseful links IKEA APP Local stores Planning tools IKEA Family IKEA for Business IKEA FoodCustomer Service Safety at home Our services Contact us Online delivery area FAQ Return policy Guarantees Check the balance of IKEA ipay CardAbout us This is IKEA Working with us Sustainable everyday Climate and environment Social impact Life at home Your feedbackIKEA News Newsroom Media contact Product recall Secure it!中文EN> © Inter IKEA Systems B.V. 1999-2024 Privacy policy | Responsible disclosure policy | Terms of use | Shanghai Administration for Industry and Commerce | 沪公网安备 31010402001069号 | 沪ICP 备17055232 号-1 | Cookies settingNeed help? IKEA is here for youIKEA Service

Bath Towels You'll Love | Wayfair

Towels You'll Love | Wayfair

Skip to Main ContentUp to 60% OFF 72-HOUR CLEAROUTUp to 60% OFF | Shop Our 72-Hour ClearoutUp to 60% OFF | Shop Our 72-Hour ClearoutUp to 60% OFF 72-HOUR CLEAROUTUp to 60% OFF | Shop Our 72-Hour ClearoutUp to 60% OFF | Shop Our 72-Hour ClearoutAppFinancingProfessionalFree Shipping Over $35*Open MenuMenuWayfairSign InOpen Account DropdownCartWayfairFind anything home... Sign InOpen Account DropdownCartFind anything home... FurnitureLiving Room FurnitureBedroom FurnitureKitchen & Dining FurnitureOffice FurnitureEntry & Mudroom FurnitureOutdoor & Patio FurnitureSmall SpacesBathroom FurnitureBaby & Kids FurnitureCustom FurnitureGame Tables & Game Room FurniturePetFurniture SaleOutdoorOutdoor & Patio FurnitureOutdoor ShadesOutdoor DécorGardenOutdoor HeatingHot Tubs, Saunas & PoolsOutdoor Fencing & FlooringGarage & Outdoor Storage & OrganizationOutdoor Cooking & TablewareFront Door Décor & Curb AppealOutdoor LightingBackyard PlayCamping & HikingOutdoor SaleBed & BathBeddingMattresses & FoundationsBedding EssentialsBathroom Accessories & OrganizationBathroom Remodel & Bathroom FixturesShower Curtains & AccessoriesBath Rugs & TowelsBed & Bath SaleRugsArea RugsHallway RunnersOutdoor RugsOne-of-a-Kind RugsMachine Washable RugsPopular Rug SizesKitchen MatsBath Rugs & MatsBaby & Kids RugsDoormatsCarpet TilesStair Tread RugsRug PadsRugs SaleDécor & PillowsWall DécorDecorative Pillows & BlanketsHome AccessoriesArtWindow TreatmentsMirrorsFlowers & PlantsClocksCandles & Candle HoldersHoliday DécorFabric By the YardPicture Frames & AlbumsDécor & Pillows SaleStorage & OrganizationStorage Containers & DrawersCloset Storage & OrganizationWall Shelving & OrganizationStorage FurnitureKitchen OrganizationShoe StorageBathroom Storage & OrganizationCleaning & Laundry OrganizationGarage & Outdoor Storage & OrganizationOffice OrganizationJewelry OrganizationBaby & Kids StorageOrganization Essential KitsStorage & Organization SaleLightingCeiling LightsTable & Floor LampsCeiling FansWall LightsOutdoor LightingNovelty LightsLight Bulbs & HardwareLED LightingLighting by RoomLighting SaleKitchen & TabletopKitchen & Dining FurnitureKitchen AppliancesSmall Kitchen AppliancesKitchen OrganizationTableware & DrinkwareCookware & BakewareKitchen Remodel & Kitchen FixturesKitchen Utensils & ToolsOutdoor Cooking & TablewareKitchen & Dining SaleBaby & KidsNursery FurnitureNursery BeddingToddler & Kids Bedroom FurnitureToddler & Kids Bedding & BathToddler & Kids PlayroomBaby & Kids Rugs, Décor & LightingBaby & Kids StorageBackyard PlayTeen Bedroom FurnitureTeen BeddingTeen Decor & LightingBaby, Kid & Teen Furniture & Décor SaleHome ImprovementBathroom Remodel & Bathroom FixturesFlooring, Walls & CeilingDoors & Door HardwareWindow TreatmentsKitchen Remodel & Kitchen FixturesHeating, Cooling & Air QualityOutdoor RemodelLaundry & Utility Room RemodelPlumbingHardwareBuilding Equipment & TransportHome Improvement SaleAppliancesKitchen AppliancesWashers & DryersHeating, Cooling & Air QualityVacuums & Deep CleanersAppliances SalePetDogCatSmall AnimalFishReptileBirdChickenPet Furniture SaleHoliday DécorChristmasHalloweenThanksgivingHanukkahNew Year's EveValentine's DaySt. Patrick's DayEasterPassoverMother's DayFather's DayFourth of JulyWeddingSeasonal DécorHoliday Décor SaleShop by RoomBedroomLiving RoomKitchenDining RoomBathroomHome OfficeGarden & PatioLaundry & Utility RoomHallway & MudroomGame RoomGarageDorm RoomFurnitureOutdoorBedding & BathRugsDécor & PillowsLightingOrganizationKitchenBaby & KidsHome ImprovementAppliancesPetHolidayShop by RoomSale

CategoryBath Rugs & TowelsAll Bath TowelsBath Towel SetsBath Towels & Bath SheetsHand TowelsWashclothsBath Rugs & MatsBathrobesBeach TowelsTowel StorageBath Rugs & Towels SaleSaleFast Delivery to:67346ColorTowel SizeSet / SingleMaterialCustomer RatingShow More FiltersBed & Bath/Bath Rugs & Towels/All Bath TowelsBath TowelsFind your perfect match.Shop This SaleSponsoredSale$17.72$36.23Rated 4.5 out of 5 stars.(1488)Opens in a new tabSale$37.36$96.60Rated 4.5 out of 5 stars.(1155)Opens in a new tabSale$31.99$87.40Rated 4.5 out of 5 stars.(933)Opens in a new tabBath Towels15,704 ResultsSort & FilterRecommendedSort by+4 ColorsAvailable in 5 ColorsKaufman - Premium Washcloth (13x13 Inches) 100% Cotton Ring Spun, Highly Absorbent, Durable (Set of 12)by Kaufman SalesFrom$13.42($1.12per item)$14.99(146)Rated 4.5 out of 5 stars.146 total votesFast DeliveryGet it by Thu. Mar 14Fast DeliveryGet it by Thu. Mar 14Our 100% cotton premium washcloths towels offer a range of highly absorbent and versatile towels with attractive colors for you to choose from. Our professionally crafted towels provide optimal coverage in terms of usability while catering to your various needs. They are ideal and essential for all your bathroom, gym, kitchen, and personal needs. Do not ruin your good towels with makeup removal stains. You can use them in your master bedroom, guest room, hotel, kitchen, and Airbnb. You can even take them with you when you travel.Quality: The washcloths are manufactured with 100% high-quality cotton meant to increase reliability and durability that last long.Opens in a new tabQuickviewSaveSale+14 ColorsAvailable in 15 ColorsEdison Linen 100% Turkish Cotton Bath Towel Set (Set of 4)by Latitude Run®From$46.99($11.75per item)$79.99(442)Rated 4.5 out of 5 stars.442 total votesFast DeliveryFREE ShippingGet it by Tue. Mar 12Fast DeliveryFREE ShippingGet it by Tue. Mar 12SponsoredMaterial: LinenProduct Care: Tumble DryLove the turquoise color! Matches well in my bathroom! Extremely soft and absorbent!. Beverly. Oak Island, NC. 2022-02-06 18:38:22Opens in a new tabQuickviewSave72-Hour Clearout+20 ColorsAvailable in 21 ColorsDarcelle 100% Turkish Cotton 6 Piece Bath Towel Setby Charlton Home®From$38.99$72.95(4117)Rated 4.5 out of 5 stars.4117 total votesFast DeliveryFREE ShippingGet it by Tue. Mar 12Fast DeliveryFREE ShippingGet it by Tue. Mar 12All of our Towels are made in Turkey with 100% Turkish Genuine Cotton, pretty softer & more durable because Turkey is the only country that does not use any bleach in the manufacturing process, including white towels. These towels are Vat Dyed which means the dye is infused into the yarns under high pressure and high temperature for 6-12 hours depending upon the color. This limits any fading of even the brightest colors. Even white towels are dyed white, not bleach white. For maximum color retention and softness, do not use any bleach when washing these towels. You will feel the softness immediately, and the towels will get softer after each washing. By using only %100 Turkish Genuine Cotton and double-stitching all the hems the durability is unequaled. These towels should last you many years! Soft and Absorbent The fluffy towel set is woven with zero-twist yarn, thus making it super soft, plush, and extra absorbent. The stylish border gives it a sophisticated and luxurious look. Easy to Use These towels are machine washable. Tumble dry low for drying. Always follow the care instructions written on the label for best results.Material: Turkish cottonProduct Care: Tumble DryFabric Weight: 600grams per square meterRight out of the package, I was disappointed in these towels being so flat. BUT, they fluffed up beautifully when washed and dried. Very plush! I ordered two more sets. I highly recommend!. Albert. Austin, US. 2021-11-20 10:48:08Opens in a new tabQuickviewSave72-Hour Clearout+9 ColorsAvailable in 10 ColorsKarani Luxury Extra Soft 6 Piece 100% Turkish Cotton Bath Towel Setby Darby Home CoFrom$38.99(456)Rated 4.5 out of 5 stars.456 total votesFast DeliveryFREE ShippingGet it by Tue. Mar 12Fast DeliveryFREE ShippingGet it by Tue. Mar 12SponsoredThese luxury towels are made from zero-twisted Turkish combed cotton. These towels contain a long loop-pile height which makes them extra fluffy and extremely absorbent. 600 GSM towels will quickly absorb moisture and will give your body a delicate touch.This item is returnable and complies with Wayfair's refund policy.The color was true to picture. Washed great and very soft. Love them. Buying another set.. Marea. Fort Wayne, IN. 2022-11-10 19:53:28Opens in a new tabQuickviewSaveSale+21 ColorsAvailable in 22 ColorsHuson 2 Piece 800 GSM Egyptian-Quality Cotton Bath Sheet Setby Alcott Hill®From$58.99$195.73(65)Rated 4.5 out of 5 stars.65 total votesFree shippingFree shippingSponsoredElevate the look and feel of your bathroom space with the Huson Egyptian-Quality Cotton Solid 2 Piece Bath Sheet Set. Made from Egyptian-Quality Cotton Pile, this luxurious construction is specially combed to remove everything but the finest and longest fibers, which helps to soak up water effortlessly. Each towel boasts a heavy towel weight, making each towel thick, fluffy, and highly absorbent to keep you warm and get you dry quickly after you step out of the shower or bath. This ultra-soft, machine-washable set is available in an array of long-lasting solid color options with finished, hemmed edges and a delicate rope-style border for refined style.Material: Egyptian-Quality CottonProduct Care: Tumble Dry; Cold WashFabric Weight: 900grams per square meterExceptional quality. Highly recommended!. Kenle. US. 2023-01-30 16:26:41Opens in a new tabQuickviewSaveSale+5 ColorsAvailable in 6 ColorsCascata Turkish Cotton Washcloth Towel (Set of 6)by Wade Logan®From$23.99($4.00per item)$54.99(35)Rated 4.5 out of 5 stars.35 total votesFast DeliveryGet it by Thu. Mar 14Fast DeliveryGet it by Thu. Mar 14This Aichinger 6 Piece Turkish Cotton Washcloth Set is made of finest quality 100% Turkish cotton for supreme absorbency, durability, and softness of touch. With securely stitched edges and decorative dobby stripe, these towels are an elegant addition to your bath.Material: Turkish cottonProduct Care: Tumble Dry; Warm WashFabric Weight: 550grams per square meterExcellent quality - very plush and absorbent!. Liana. TX. 2020-09-13 18:22:19Opens in a new tabQuickviewSaveSale+14 ColorsAvailable in 15 ColorsAltom 600 GSM 6 Piece Egyptian-Quality Cotton Towel Setby Eider & Ivory™From$37.99$114.89(4170)Rated 4.5 out of 5 stars.4170 total votesFast DeliveryFREE ShippingGet it by Wed. Mar 13Fast DeliveryFREE ShippingGet it by Wed. Mar 13SponsoredThe Egyptian-Quality Cotton Highly Absorbent Solid Medium Weight Towel Set includes everything you need for your bathroom refresh. Each towel is made from Egyptian-Quality Cotton that has a highly absorbent terry cloth weave, designed to keep you cozy and dry. The decorative rope-style trim border is easy to pair with traditional or modern interiors. The wide variety of colors to choose from works seamlessly with vibrant and neutral color palettes. Update your bathroom decor with this lovely towel set.Product Care: Tumble Dry; Line Dry; Cold Wash; Warm WashLove these towels! They’re soft and perfect for display in our spare bathroom! Thank you Wayfair!. Ellie. US. 2022-06-15 00:17:57Opens in a new tabQuickviewSaveSaleCorcino 6 Piece 100% Cotton Washcloth Towel Set (Set of 6)by Latitude Run®$19.99($3.33per item)(475)Rated 5 out of 5 stars.475 total votesFast DeliveryGet it by Thu. Mar 14Fast DeliveryGet it by Thu. Mar 14Our 100% cotton black makeup remover towels are ideal for removing face makeup, eye makeup, glitter, lipstick, and more. Do not ruin your good towels with makeup removal stains. You can use them in your master bedroom, guest room, hotel, or Airbnb, or take them with you when you travel. These excellent facial cleansing washcloths come in a pack of 6. They are incredibly soft and provide gentle removal of all makeup and excellent absorbency while avoiding staining your good towels. These makeup remover towels are versatile and can be used anywhere in your home and on vacation. They gently clean your face and remove all dirt and oil buildup, in addition, to make-up, mascara, foundation, eyeliner, lipstick, etc.Material: 100% CottonProduct Care: Cold WashI absolutely loved the ability to have notification when these were back in stock. We live in Las Vegas and our guest bedroom is occupied 75 of the time. My guests are always delighted at the hotel quality of this fine amenity.. Fran. Henderson, NV. 2022-10-23 19:25:12Opens in a new tabQuickviewSaveSale+5 ColorsAvailable in 6 ColorsCascata Turkish Cotton Hand Towels (Set of 4)by Wade Logan®From$30.99($7.75per item)$78.99(68)Rated 4.5 out of 5 stars.68 total votesFast DeliveryGet it by Thu. Mar 14Fast DeliveryGet it by Thu. Mar 14This 4 Piece Turkish Cotton Hand Towel Set is made of the finest quality cotton for supreme absorbency, durability, and softness of touch. With securely stitched edges and decorative dobby stripe, these towels are an elegant addition to your bath.Material: Turkish cottonProduct Care: Tumble Dry; Warm WashFabric Weight: 700grams per square meterLooking for a while to replace hand towels in the bathroom. These turkish cotton towels are super soft!. Sandra. Cape May Court House, NJ. 2022-01-22 10:32:03Opens in a new tabQuickviewSaveSale+6 ColorsAvailable in 7 ColorsFralick 6 Piece Turkish Cotton Washcloth Set 13" x 13" (Set of 6)by Gracie OaksFrom$14.99($2.50per item)$29.99(184)Rated 4.5 out of 5 stars.184 total votesThis Turkish Cotton Washcloth is perfect for those who like strong, durable towels rather than a soft, plush towel. Each towel features a ribbed texture along the entire face of the towel which increases absorbency and soft texture. Each towel is made with no chemical processing, which means they are perfect for families with young children. Made with 100% Turkish Cotton. Doubled stitched to prevent fraying and promote longevity and durability.Material: Turkish cottonProduct Care: Tumble Dry; Warm WashFabric Weight: 600grams per square meter. Lillian. Manahawkin, NJ. 2023-02-01 17:09:28Opens in a new tabQuickviewSave+6 ColorsAvailable in 7 ColorsFralick Turkish Cotton Ribbed Hand Towels (Set of 4)by Gracie OaksFrom$22.99($5.75per item)$35.95(300)Rated 4.5 out of 5 stars.300 total votesFast DeliveryGet it by Thu. Mar 14Fast DeliveryGet it by Thu. Mar 14The world-famous Fralick adds a unique touch to your bathroom décor. Each towel features a ribbed texture along the entire face the towel which increases absorbency and soft texture. The Fralick is perfect for those who like strong, durable towels rather than soft, plush towels. Each towel is made with no chemical processing, which means the Fralick is perfect for families with young children. Bring home a towel and feel the difference!Material: Turkish cottonProduct Care: Tumble Dry; Warm WashFabric Weight: 600grams per square meterVery nice towels. They are thick, like a bath towel and longer than an average hand towel. In the picture you can see the white towels I also got are shorter. But my towel rack is high enough that these gray ones work just fine.. Elizabeth. Oregon. 2020-10-28 12:07:59Opens in a new tabQuickviewSaveSaleThoman Luxurious 12 Piece 100% Cotton Washcloth Towel Set (Set of 12)by Winston Porter$20.99($1.75per item)$24.99(188)Rated 4.5 out of 5 stars.188 total votesFast DeliveryGet it by Tue. Mar 12Fast DeliveryGet it by Tue. Mar 12Make your home colorful by placing these washcloths in bathrooms, the kitchen, more bathrooms, and just about anywhere where you can use them. This is designed to meet the daily needs of your whole family. Appropriate for use in general cleaning, face wash, bathroom, kitchen, and nursery.Material: 100% CottonProduct Care: Tumble Dry; Warm Wash; Do Not Use a Fabric Softener. Janet. CA. 2023-03-28 16:00:19Opens in a new tabQuickviewSaveLoading...48Items Per PagePrevious Page1You are currently on page one234…200Page 200, the final pageNextScroll back to the top of the p

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Bathroom Decorating

The Best Bath Towels I Tried While Testing 22 Different Towels Over Six Weeks

After testing 99 towels in our Lab, I took 22 home with me for long-term testing.

Nicole Lund

Nicole Lund is the shopping editorial director for Real Simple with six years of experience writing product reviews. She has written product reviews, gift guides, and more for Real Simple, The Spruce, MyDomaine, and Apartment Therapy.

Real Simple's Editorial Guidelines

Updated on February 16, 2024

Fact checked by

Rich Scherr

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Our Testing Process

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Real Simple / Dera Burreson

Whether you prefer to wrap yourself up in a plush, spa-like towel or dry off quickly with a lightweight, textured option, choosing the right bath towel can make all the difference in your daily shower experience. The problem with shopping for bath towels, though, is that the towel you buy isn’t the towel you’ll have after several weeks and months. All towels, especially cotton ones, lose some softness and shrink a bit after a few washes, making it hard to shop based on feel alone.

That’s where we come in. To date, we have tested 99 towels in our Lab and assessed them based on their quality, texture, absorbency, durability, and overall value. I decided to take that testing further and conduct my own at-home testing on 22 towels over a span of six weeks. To do so, I procured two of each towel, with one remaining untouched over the testing period and one being used and washed regularly by a household of five. At the end of the testing period, I compared the two towels to see which ones held up and which ones started to decrease in quality.

For expert tips on buying and using bath towels, I turned to Whitney Thornburg, design director at Coyuchi; Sarah Smith, product education and customer experience manager at Serena & Lily; and Elana Frosk, account executive at Hohenstein Institute, the U.S. testing lab for Oeko-Tex. No matter what type of bath towel you're looking for, I have a tested and approved pick for you.

Our Top Picks

Best All-Around Bath Towel:

Italic Ultraplush Australian Cotton Towels at Italic.com ($16)

Jump to Review

An Affordable Towel That Actually Holds Up:

Better Homes & Gardens Signature Soft Towel at Walmart ($9)

Jump to Review

A Durable Bath Towel for Busy Households:

Lands’ End Cotton Bath Towel at Landsend.com ($35)

Jump to Review

A Seriously Cozy Towel That Doesn't Lose its Softness:

Southern Living Turkish Cotton and Modal Bath Towel at Dillards.com (See Price)

Jump to Review

A Bath Towel That Feels Like it Belongs in a Spa:

Ralph Lauren Payton Bath Towel at Bloomingdales (See Price)

Jump to Review

A Truly Luxe, Heavyweight Bath Towel:

RH Turkish Bath Towel at Rh.com (See Price)

Jump to Review

A Textured Bath Towel That Dries Quickly:

Brooklinen Organic Ribbed Bath Towels at Brooklinen (See Price)

Jump to Review

An Oversized Bath Towel That's Worth Splurging On:

Matouk Milagro Bath Towel at Nordstrom ($11)

Jump to Review

A Soft, Absorbent Towel That's Not 100% Cotton:

RHH Bath Towel Bamboo Bliss Resort Bamboo Collection at Dillards.com (See Price)

Jump to Review

A Waffle Weave Towel That's Actually Soft:

The Citizenry Mara Organic Waffle Bath Towel Set at The-citizenry.com (See Price)

Jump to Review

Best All-Around Bath Towel

Italic Ultraplush Australian Cotton Towels

Italic

View On Italic.com

$16

What Stands Out

It has maintained its appearance and plushness after long-term use, and it’s a great value.

What Could Be Improved

It doesn’t come with any extra features, like a hanging loop or dobby.

This towel stood out among all those I tested, because it has a dense, weighty feel that alludes to luxury—but costs less than $20 each, making it an absolute steal. When it was tested in the Lab, Italic’s Serene towel earned a perfect score in our absorbency testing, soaking up all 4 ounces of water in just 10 seconds. Considering it’s the heaviest towel on our list at 800 grams per square meter (GSM), we were sure the dry time would be outrageous. But much to our surprise, the towel was completely dry in just 90 minutes.

I had high expectations for this towel when I started testing, and it did not disappoint in any category. Its excellent absorbency is a true standout feature—despite its weight, I felt that it was easy to dry myself off, and it air-dried relatively quickly after use. Compared to the similarly plush towels I tested, this one was the most quick-drying and absorbent by far.

After washing, the towel shrank by about 6.5% and didn’t lose any of its weight (though it was slightly less soft than it was before washing). In our Lab testing, it didn’t sustain any significant damage after we ran a scrub brush over it 50 times, and all the stains we applied to the fabric came out easily in the wash. In my home testing, I was shocked at how similar the used and unused towels were. While it did lose some of its softness, as all towels do, it stood out among the others as being one of the most similar to its unused counterpart. There were no snags, loose threads, flattening, or balding—the only difference between the two is that the color got a bit dingier.

This towel offers excellent coverage for a standard bath towel, and all members of my family felt comfortable using it. It comes with the Standard 100 by Oeko-Tex certification, ensuring it has been tested for harmful substances. In the future, I would love to see more color options, as the towels are currently only available in four neutral hues (white, gray, cream, and charcoal). Plus, it has no special features, like a hanging loop or dobby (which is a decorative weave added to some towels), and it’s sold as a set of two and cannot be purchased individually.

Overall, the Italic Serene Ultraplush Towel stands out for its long-lasting softness, impressive absorbency, and durability. It’s a true luxury towel that costs much, much less than expected—it was just as plush and soft as more expensive towels, but even more absorbent, making it an excellent value.

Material: Australian cotton | Size: 30 by 54 inches (shrunk to 28 by 51 inches) | Weight: 800 GSM | Certifications: Standard 100 by Oeko-Tex

Real Simple / Dera Burreson

An Affordable Towel That Actually Holds Up

Better Homes & Gardens Signature Soft Towel

Walmart

View On Walmart

What Stands Out

It’s even more durable than some of the much more expensive towels and stays impressively soft over time.

What Could Be Improved

Quality isn’t consistent, with some towels showing wear and tear quicker than others.

I’ve used a wide variety of budget towels from a mix of brands, including Amazon, Target, Bed Bath & Beyond, Kohl’s, and Macy’s—but none of them come close to this bath towel from Better Homes & Gardens’ Walmart line. (Better Homes & Gardens is owned by Real Simple’s parent company, Dotdash Meredith.)

The key is in the construction: Instead of being made from 100% cotton, it’s made of 90% cotton and 10% viscose, which is a semi-synthetic fiber made from wood pulp. Viscose is known for its silky smooth feel, and combining it with cotton results in a long-lasting softness that rivals that of typical terry cotton towels. The GSM isn’t listed, but it has a nice mid-weight feel that’s more thin than plush. It’s not a luxurious spa-like towel, but for the price it’s definitely one of the best options.

It’s worth noting, though, that there was a difference in quality between the Lab test and my own at-home test. This towel scored pretty low in our Lab’s abrasion test, which involved swiping a scrub brush on the towel back and forth 50 times—by the end, the abraded part looked very worn. Plus, after washing the towel three times in the Lab, it showed fraying and loose threads. I did not have that issue at home and noticed zero imperfections in the towel after weeks of use and washing. What this tells me is that the quality isn’t consistent with these towels, which isn’t unusual for budget towels but is something to keep in mind when shopping.

In terms of style, the BHG towel has a decorative dobby that gives it more of a spa-like feel, and it comes in eight colors. Plus, it has the Made In Green certification from Oeko-Tex, so it’s free from harmful chemicals and is manufactured in environmentally friendly facilities under safe and socially responsible working conditions. At 30 by 56 inches, it’s a decent size for a towel, and it only shrunk by about 4% overall. The not-too-heavy, not-too-light weight, extra-soft feel, and overall durability make this a truly above-average budget towel that pretty much anyone could be happy with.

Price a time of publish: $10

Material: 90% cotton, 10% viscose | Size: 30 by 56 inches (shrunk to 30 by 54 inches) | Weight: Not listed | Certifications: Made In Green by Oeko-Tex

Real Simple / Nicole Lund

A Durable Bath Towel for Busy Households

Lands’ End Cotton Bath Towel

Landsâ End

View On Landsend.com

$35

What Stands Out

It sustained no damage after we ran a scrub brush over it 50 times.

What Could Be Improved

It shrank more than other towels and does not come with any certifications.

I put all the towels through the ringer, including multiple launderings and 50 swipes with an abrasive scrub brush in our Lab. Out of all those I tested, I was the most impressed with how well the Lands’ End Premium Supima Cotton Bath Towel held up. Post-wash, the towel remained very soft and fluffy. The color (of which there are 17 to choose from) remained just as saturated, and the stains came out easily.

There was not a single pull or loose thread either, and after six weeks of consistent use, the towel’s texture didn’t change whatsoever. What’s more, after running a scrub brush over the towel 50 times in our Lab, there was no damage to the towel that we could see or feel, so we can almost guarantee that it will stand up to whatever abuse you put it through.

Made from American-grown Supima cotton, this towel is plush with a medium-heavy weight (650 GSM). In our absorbency tests, it was able to collect all 4 ounces of water from a bowl in a matter of seconds, leaving the bowl bone dry. Afterwards, it required about 85 minutes to dry, which is on par with the weight of this towel. While using it at home, I found that it dried me off quickly and easily, and air-dried in a short amount of time. Out of all the towels I tested, this one was the group favorite, with all five members of my household identifying it as one of their top three favorites for its softness, medium-weight feel, and absorbency.

The Lands’ End towel has a generous size of 30 by 56 inches, though it shrunk by about 7% after six weeks. It’s also available for monogramming, making it a great choice for a gift. Keep in mind, though, that it doesn’t come with any certifications, which might be an immediate no for some people. But, given the size, durability, and quality of the materials, I think the price is more than reasonable—but Lands’ End does run frequent sales, so it’s likely you can get it for less while shopping.

Price a time of publish: $35

Material: Supima cotton | Size: 30 by 56 inches (shrunk to 27.5 by 52 inches) | Weight: 650 GSM | Certifications: N/A

Real Simple / Dera Burreson

A Seriously Cozy Towel That Doesn't Lose its Softness

Southern Living Turkish Cotton and Modal Bath Towel

Dillard's

View On Dillards.com

What Stands Out

It stays impressively soft after washing, and the oversized design and heavier weight makes it extra cozy.

What Could Be Improved

It takes a while to dry completely.

Made from 80% Turkish cotton and 20% modal—a semi-synthetic fabric that’s even more absorbent than cotton—this towel from the Southern Living line at Dillard’s is amazingly soft and durable. (Southern Living is owned by Real Simple’s parent company, Dotdash Meredith.) It’s constructed with soft and absorbent zero-twist fibers, meaning the fibers are longer and can be looped through the towel as opposed to being twisted out from the towel. It was among the most absorbent towels of all those tested in our Lab, although we did find it had a long dry time, requiring a full two hours to fully dry.

After laundering at home, it remained just as soft and plush as the unwashed towel, even after six weeks. In fact, it felt just as soft, if not even more so, than the very expensive luxury towels I tested. It was a favorite in my family for that unbeatable softness as well as its generous size and durability. It shrank just about 5%, which ended up feeling like the perfect size—large enough for good coverage but not enough to be unwieldy, which is important considering it’s on the weightier side. It was a particular favorite of my brother, who at 5-foot-11 prefers a slightly larger towel.

The Southern Living towel is available in a wide variety of colors, each of which comes with a decorative border that gives it some extra style. I tested the Raspberry color and noticed that there was no change in its vibrancy after several weeks. Given the price, performance, and durability, this is an excellent choice if you’re looking for a towel that’s luxuriously soft yet not too much of a splurge.

Material: 80% Turkish cotton, 20% modal | Size: 30 by 56 inches (shrunk to 28 by 54 inches) | Weight: 700 GSM | Certifications: N/A

Real Simple / Henry Wortock

A Bath Towel That Feels Like it Belongs in a Spa

Ralph Lauren Payton Bath Towel

Bloomingdale's

View On Bloomingdales

View On Dillards.com

$29

View On Ralphlauren.com

What Stands Out

This is a weighty towel with an extremely fast dry time and over 20 color options to choose from.

What Could Be Improved

It’s soft, but not as soft as other luxury towels.

This 100% cotton bath towel has a weighty, plush feel that immediately signals luxury and absorbency. In fact, it was able to soak up an entire half-cup of water in just one minute. Given its weight (700 GSM) and absorbency, we were sure it would take a long time to dry, but it proved us wrong: In the Lab, it dried in just 11 minutes—one of the fastest dry times of any towel we’ve ever tested. This is thanks in part to its high-loop terry weave, which creates air pockets for faster drying. To be fair, I didn’t think it dried quite that fast in my bathroom, but it was better than the other thick towels I tested.

This towel is thick and plush to begin with, and it maintains that plushness over time. It suffered no wear and tear during washing, and stains came out of the fabric very easily during Lab testing. Plus, the color remained rich after weeks of washing (I tested it in the vibrant True Lacquer Red color).

There are two potential cons to this towel. First, although it’s extremely plush and weighty, it’s not the softest option. That’s not to say that it’s not soft, but I did notice that it lost more of its initial softness compared to other plush luxury towels. Second, it’s a large towel that might feel a bit unwieldy for shorter people. (My 5-foot-3 sister and 5-foot-3 mother both agreed that it was too much for them.) But, I still think that it’s the best plush option. Unlike other towels, it has extremely impressive absorbency and a much faster dry time, which is unusual in a heavy towel.

This towel comes with the Oeko-Tex Made In Green certification, meaning it is made without harmful substances and in environmentally friendly facilities. The sateen weave hem and double-banded border add to its luxurious appearance, and it’s available in 19 different colors. Plus, monogramming is available, making this an excellent wedding or housewarming gift. Although it’s not a cheap towel, I’ve noticed that it goes on sale a lot at department stores, so there are definitely opportunities to save.

Material: Cotton | Size: 30 by 58 inches (shrunk to 29 by 55.5 inches) | Weight: 700 GSM | Certifications: Made In Green by Oeko-Tex

Real Simple / Henry Wortock

A Truly Luxe, Heavyweight Bath Towel

RH Turkish Bath Towel

The World of RH

View On Rh.com

What Stands Out

This towel is super thick and luxurious, and maintains its feel.

What Could Be Improved

It doesn’t have any certifications, which is disappointing considering the high price.

I was immediately impressed by how soft, plush, and luxurious this RH towel felt out of the box. It's made from long-staple Turkish cotton and is slightly oversized, so you can completely wrap yourself in its cozy fabric. It maintained its quality even after laundering; I didn't notice any fading after washing it multiple times, except for one snag. And it was easy to remove stains after spilling mascara and foundation on it.

After six weeks, this towel is still delightfully soft and fluffy, and it feels like a towel you’d find at a fancy hotel or spa. After the Lab test, there was some noticeable damage that occurred after abrading it with a scrub brush, though the towel remained in good condition overall. While the fabric became frizzier, the loops didn't unravel, and no loose fibers fell off. Unless you regularly rub your towels with a scrub brush, I think this one will hold up to years of normal use.

This towel has a hefty GSM of 750, and it did take two hours for it to be about 80% dry. That longer dry time isn't the most convenient, but it is expected with such a thick towel. While using it at home, I did find it to be a bit unwieldy to use—it’s heavy and not the most absorbent, so when it’s wet it feels even heavier. Still, it’s undoubtedly the fluffiest option I tested, and the heaviest. It looks and feels totally luxurious and maintains its softness. Given its luxe fabric and durability, I think this towel is a standout option.

Material: Cotton | Size: 30 by 56 inches (shrunk to 28.5 by 56 inches) | Weight: 750 GSM | Certifications: Not listed

Real Simple / Nicole Lund

A Textured Bath Towel That Dries Quickly

Brooklinen Organic Ribbed Bath Towels

Brooklinen

View On Brooklinen

View On Zola

$89

What Stands Out

This towel is extra-absorbent thanks to its ribbed texture, yet it’s still quite plush.

What Could Be Improved

It shrank much more significantly than the other towels and is starting to fray after six weeks.

The thin-ribbed texture isn't the only thing that makes the Brooklinen Organic Ribbed Bath Towel towel a stellar pick, though it definitely helps. That extra texture adds a cozy, luxe touch to this towel and makes it extra absorbent. In fact, it had an absorbency percentage of 150% in our Lab test, which is one of the highest on this list, and it soaked up 8 ounces of water in under one minute. It didn’t dry as quickly as others, but I found it to be mostly dry within two hours. After laundering it three times and staining it with foundation and mascara, the fabric still felt as buttery as ever, and there was zero indication that it had even been stained in the first place.

That’s about as good as it got in terms of durability, though: After a few weeks, it lost quite a bit of softness and plushness, and the edges look worn when you look closely. It also had the most significant shrinkage out of all the towels I tested, losing about 9% of its original size. This is definitely disappointing, but in all fairness, I washed it in hot water with other towels even though the care instructions say it should be washed in cold water and tumble dried on low heat.

This towel is made from Global Organic Textile Standard (GOTS)-certified organic Turkish cotton and has a hefty feel to it. Drying off with it is fast and easy, and the textured appearance gives it some extra visual flair. While it’s not the most durable option, I still think it’s the best textured towel I tested and is an ideal option for people who don’t like the feel of a too-soft towel. It’s better-suited for a smaller household where it won’t be put through the wringer quite so often, or it could be alternated with less expensive towels to add a bit more style to your bathroom.

Material: Organic cotton | Size: 30 by 58 inches (shrunk to 27 by 54 inches) | Weight: 560 GSM | Certifications: GOTS, Standard 100 by Oeko-Tex

Real Simple / Henry Wortock

Real Simple / Dera Burreson

An Oversized Bath Towel That's Worth Splurging On

Matouk Milagro Bath Towel

Nordstrom

View On Nordstrom

$11

View On Perigold.com

View On Bloomingdales

$15

What Stands Out

It’s luxuriously soft and offers significantly more coverage than your standard bath towel.

What Could Be Improved

The dry time could be faster given its weight, and it’s very expensive.

At 550 GSM, this is not the thickest towel we tested; but what it lacks in thickness, it more than makes up for in surface area. While it’s not quite a bath sheet, it still provides significantly more coverage than your standard bath towel (although it is also available in a bath sheet size). I really liked the size of this towel, which surprised me because I expected it to feel too unwieldy. I think the fact that it’s not very heavy made it feel more manageable, and the very soft feel contributed to its ultra luxurious vibe.

In terms of absorbency, this towel was able to absorb an entire half-cup of water from a bowl in one minute, though its dry time was just average at 58 minutes. While using it on myself, I found that it had better absorbency than most plush towels, and the water didn’t feel like it was just sitting on top of the towel. This probably also contributed to its manageable feel, as I never felt like I was wearing a wet blanket (a surprisingly common occurrence with thick towels).

After washing, this towel shrank by 4%, which is well under what you would expect from a 100% cotton towel, and it never lost its soft feel. In fact, I couldn’t believe how soft it remained, with very minimal difference between the washed and unwashed towels. It’s the Platonic ideal of a bath towel: plush, cloud-like, and not too heavy. This towel also stands out for being available in 22 colors, and it comes with the option to add a monogram, too.

Material: Cotton | Size: 30 by 60 inches (shrunk to 28 by 57 inches) | Weight: 550 GSM | Certifications: Standard 100 by Oeko-Tex

Real Simple / Henry Wortock

A Soft, Absorbent Towel That's Not 100% Cotton

RHH Bath Towel Bamboo Bliss Resort Bamboo Collection

Dillard's

View On Dillards.com

What Stands Out

It feels just like a typical cotton towel but stays softer for longer.

What Could Be Improved

It doesn’t have any certifications.

There are a few cotton-blend towels on this list, but this one is my favorite. It also has the distinction of being the only towel on the list that’s made from a combination of cotton and bamboo fibers. Now, for some clarity: When we talk about bamboo, we’re not talking about bamboo specifically, but instead the fibers from bamboo wood pulp. This is typically referred to as “rayon from bamboo,” which can be confusing since rayon is a synthetic material, while bamboo is a natural resource.

Similar to lyocell and modal, bamboo fibers are known for their softness, strength, and absorbency. This towel is definitely all three—after six weeks, it’s still delightfully soft and plush, and there are no signs of damage. In fact, I actually think it looks better than the unwashed towel, as the color looks richer somehow. We haven’t tested this one in the Lab yet, so it hasn’t gone through the abrasion or absorbency tests, but I found it to be seriously quick-drying and easily able to dry me off.

One thing I really like about this towel is that it feels like the best version of an all-cotton towel. The unwashed towel has that silkier bamboo feel, but the used towel feels like a very soft cotton towel, which I think makes it more appealing for people who aren’t very adventurous and want to stick to what they know. It's also a really good mid-weight—not heavy yet still soft and plush; not light but not too thick. I think this towel would please just about anyone.

Material: Cotton, rayon from bamboo | Size: 30 by 56 inches (shrunk to 28 by 52 inches) | Weight: 550 GSM | Certifications: Not listed

Real Simple / Nicole Lund

A Waffle Weave Towel That's Actually Soft

The Citizenry Mara Organic Waffle Bath Towel Set

The Citizenry

View On The-citizenry.com

What Stands Out

The texture cuts down on time spent drying off.

What Could Be Improved

It's not a cozy towel and might be best for warmer weather.

When it comes to bath towels, terry cloth towels will always win in a popularity contest, but waffle weave towels are gaining a fan base now, too. The Mara Organic Waffle Towel features a unique honeycomb texture that increases the towel’s surface area and helps to trap moisture, speeding up the drying process significantly. Therefore, I expected to see a fast dry time and was pleased to find that the towel was dry enough to be used again in the evening if I used it in the morning.

The reason why waffle weave towels aren’t as popular as terry cloth towels is that the texture takes some getting used to. These towels typically aren’t as soft and have a bit of a rough feel that’s dissimilar to the plush towels you already know. That’s why the Mara towel stands out: Despite its textured surface, it still has a soft, cushioned feel that didn’t dissipate after six weeks. Plus, it’s much lighter in weight and airier than your typical terry cloth towel, reducing the amount of storage space it takes up in the linen closet.

Given the thin construction of the towel, I was worried about its long-term durability. But, I didn’t need to worry: After six weeks of constant use and washing, the towel sustained no damage and all stains came out easily. In fact, it didn’t change at all in appearance, looking exactly the same as it did out of the box, minus some minor shrinkage.

The towel, which comes in a set of two, is made with 100% organic Turkish cotton. While I acknowledge that the unique construction of this towel takes some getting used to, I’ve grown to love it. Overall, the quality of the materials as well as the soft feel make this bath towel an excellent value, especially for those who like a lighter weight towel that’s good for wrapping hair.

Material: Organic Turkish cotton | Size: 30 by 56 inches | Weight: Not listed | Certifications: GOTS, Standard 100 by Oeko-Tex

Real Simple / Dera Burreson

Final Verdict

After six weeks of testing 22 bath towels, my top pick is the Italic Serene Ultraplush Australian Cotton Towel. It has a luxurious weight and soft feel, and it proved to be highly absorbent with a reasonable dry time. Plus, it comes in a set of two for a very reasonable price.

For a more budget-friendly option, the Better Homes & Gardens Signature Soft Bath Towel offers a lot of bang for your buck. It has a luxurious plush feel and high-end look that makes it look much more expensive than it actually is, and it maintained its softness better than more expensive towels.

Real Simple / Henry Wortock

Our Testing Process

To write this article, I used insights from two different tests: our comprehensive Lab tests and my own at-home test. I started with the insights from our Lab, which, to date, has tested 99 bath towels and bath sheets. From there, I selected 22 top-performing towels to test at home, where I currently live with my parents and two siblings. With five people using the towels daily, I was able to get good data on how well the towels hold up to long-term use in real-world conditions (aka, not in a lab).

First, I’ll go over the Lab tests. We began by visually inspecting each bath towel to assess the quality, looking at the stitching, color vibrancy (when applicable), softness, and more. Next, we ran our hands over each towel to evaluate its texture, noting whether it feels soft to the touch, how tight the weave is, etc. Then came the real test of each towel: absorbency. To determine how well the towel absorbs water from the skin, we used one end of the towel to dry off our hands. We then placed the dry end of the towel in a shallow bowl of water, leaving the towel to absorb for one minute and took note of how much water each towel soaked up and how long it took to dry afterward.

The next day, we washed and dried each towel, and then we repeated the tests above, taking note of any change in the towel’s ability to absorb water. We also took this opportunity to evaluate the durability of each towel, based on how well it held up after washing and drying—considering the texture and size of each towel before and after washing, including any shrinking, fading, pilling, or loose threading. To complete our durability testing, we laid each towel flat on a table, scrubbed it with scrub brush, and took note of how well the abraded area held up. Finally, we received the price of each towel and scored its overall value based on how well it performed and whether we would pay the listed price or wait for it to go on sale.

Now, onto the at-home testing. To perform this test, I ordered two of each towel, with one acting as the “control” towel to compare to the washed towel. I started the same way the Lab testers did: Inspecting and measuring each towel. I wanted to see whether the towels actually met the manufacturer specs and found that all of them did, give or take an inch here and there. I also labeled each towel so I could separate the control towels from the ones that were actually being used.

Then, we got to work! After washing all the towels we were going to use, I set them all up on a bench in our hallway to keep them separate from the towels my family was already using. Everyone was under strict instructions to only use the testing towels, and to only use them one time before putting them in the hamper. This was so we could cycle through them quickly and really get a feel for their long-term durability (we washed a lot of towels!). To wash the towels, I decided to not follow manufacturer instructions and instead wash them the way I would any towel: all together, using hot water, and drying on high heat. I wanted to get a feel for how they would last in true real-world conditions, so I didn't do anything special aside from separating the lights and darks from each other.

Each towel was used at least once a week, often more. When using the towels, we were focused on a few key aspects: the texture of the towel, how well the towel absorbed water, the durability of the towel, how quickly the towel air dried, and how much coverage the towel provided and if that changed over time. After six weeks, each towel went through a rigorous evaluation. After examining each towel’s softness and texture, thickness, shape and size, I searched for any snagging, fraying, shedding, discoloration, or color fading.

I then measured each towel to see how much it shrunk and compared it to its unwashed counterpart. Taking all of these insights into account, I came up with this list of the best bath towels.

Real Simple / Henry Wortock

How to Shop for Bath Towels Like a Pro

Material

When it comes to bath towels, cotton is king. You can find towels made from synthetic materials, such as polyester or rayon, but experts tend to agree that cotton is best for absorbency: “Choosing a towel that is made from high-quality materials, such as premium cotton that has extra-long staple fibers to enhance strength, softness, and absorbency, is the way to go,” says Smith.

However, there are several different types of cotton to choose from, with varying degrees of absorbency and durability:

Egyptian and Turkish cotton are the most highly sought-after types of cotton for bath towels. Both are made from long-staple fibers, which produce a smoother, softer, and more durable towel, and they become even softer after washing. Egyptian cotton tends to be more thick and absorbent to begin with, while Turkish cotton becomes more absorbent with use. Turkish cotton is also quicker to dry and more lightweight, while Egyptian cotton has a more fluffed-up, luxurious feel. Another type of long-staple cotton, Pima cotton, is similar to Egyptian and Turkish cotton but made with cotton sourced from the U.S.

Cotton isn’t the only material to watch out for, though: More and more towel companies are making towels from a blend of cotton and either bamboo, modal, and viscose. Bamboo doesn’t literally refer to bamboo, but rather the material made from the pulp of bamboo wood. Similarly, modal and viscose are semi-synthetic materials made from wood pulp that doesn’t come from bamboo. All three materials are known for their silky smooth feel, although bamboo and modal are stronger and more durable than viscose, which is typically cheaper.

I was surprised at how much I loved the cotton-blend towels I tested, and three of them made it onto this final list: the Better Homes & Gardens Signature Soft Bath Towel, the Southern Living Turkish Cotton & Modal Bath Towel, and the Bamboo Bliss Resort Bamboo Collection by RHH Bath Towel. All of these towels stood out for their long-lasting softness and durability compared to cotton towels.

Size

The standard bath towel size is about 28 by 54 inches, give or take a few inches. This size is designed to wrap around your entire body without being overly heavy or cumbersome. If you prefer to bundle up in a bath towel while you get ready in the morning, or if you want a spa-like experience at home, a bath sheet can provide more coverage—around 40 by 70 inches—but usually at a higher price point. Take into consideration your body size and intended use when determining what size towel you need. For example, if you plan to use your bath towel to wrap your hair, you might consider picking a smaller, more lightweight towel.

It’s also important to keep in mind that all bath towels shrink a bit after washing. On average, I found that the towels I tested shrank between 5% to 6% of their original size, which definitely made the smaller towels feel much smaller. The largest towel I tested was the Matouk Milagro Bath Towel, which measured 30 by 60 inches when I first took it out of the box and ended up shrinking to 28 by 57 inches. The towel that shrank the least was the Mara Organic Waffle Weave Towel from The Citizenry, which shrank just 2.5%.

Weight

The weight of a towel is measured in grams per square meter (GSM). The higher the GSM, the thicker, heavier, softer, and more absorbent the towel. If you like a super plush, thick towel, a higher GSM is preferable; if you like a lighter, quicker-drying towel, a lower GSM is better. In general, anything below 400 GSM is considered lightweight, and 400 to 600 GSM is considered a medium weight. Towels above 600 GSM are the most luxurious, plush, and absorbent, but keep in mind that they’ll take some time to dry.

My favorite overall towel, the Italic Serene Ultraplush Australian Cotton Towel, has a GSM of 800, the highest on our list. It doesn’t feel quite as heavy as the RH Ultra-Soft Turkish Towel, though, which has a GSM of 750. The lightest towels are typically waffle weave, like the Mara Organic Waffle Weave Towel from The Citizenry, which doesn’t list its GSM but is significantly lighter than any other towel I tested.

Construction

In addition to the material and weight of the towel, how the fibers are constructed can have a profound effect on the towel’s texture and performance. Here’s some bath towel terminology to know before you shop:

Combed cotton: Combed cotton refers to cotton that has literally been “combed” to remove impurities from the yarn so that only the long-staple fibers remain to be woven into the bath towel. These towels tend to be very durable but not as soft as ringspun. Ringspun cotton: Ringspun cotton is made by spinning long and short cotton fibers together for a smooth, plush finish. Zero-twist cotton: Unlike combed and ringspun cotton, zero-twist cotton fibers are woven without any twisting, creating a fluffy and absorbent towel.

Weave

Terry cloth is the weave most people associate with bath towels. The term refers to a style of weaving distinguished for its uncut loops that extend off the woven base. The resulting towel is plush, soft, and ultra-absorbent. Waffle- or lattice-weave towels, on the other hand, are lighter and quicker to dry than terry cloth, and they take up less space in your linen closet. Waffle-weave bath towels don’t have the same luxurious feel as terry cloth, but their quick-drying ability makes them less prone to developing the dreaded musty smell that can develop on dense terry cloth towels.

Product Certifications

There are several independent third-party tests that ensure textiles meet certain standards for product safety: “When textiles are made, there are chemicals used to process them and there can be a residual of a harmful substance on the textile that you can’t see by looking at it,” says Frosk. “The only way to know if a textile has some level of a harmful substance on it is to test it.” The most common and widely trusted product labels are the Oeko-Tex certifications, which include both Standard 100 by Oeko-Tex and Made In Green by Oeko-Tex labels.

According to Frosk, the Standard 100 label indicates that a product has been tested for harmful substances, while the Made In Green label ensures that the product is both safe from harmful substances and made in environmentally friendly facilities with safe and socially responsible work practices. All Made In Green-certified products are also Standard 100-certified.

For organic textiles, look for the Global Organic Textile Standard (GOTS) label—another independent third-party certification that defines requirements for organic textiles, from harvesting raw materials to manufacturing and labeling. Two organic towels made it on this list: the Brooklinen Organic Ribbed Bath Towel and the Mara Organic Waffle Weave Towel from The Citizenry.

Style

Color, patterns, embroidery, and stitching can all have an impact on the look and feel of your bath towel (and bathroom). Be sure whichever towel you choose is one you’ll be proud to hang on your towel rack. “Bath towels are also a great opportunity to express favorite colors and to add in fun design details like macrame fringe and tassels,” says Smith.

Real Simple / Henry Wortock

More Bath Towels to Consider

Cariloha Bamboo Bath Towel: This is another standout cotton-bamboo blend towel that retained its softness over the six-week testing period. It’s absorbent and quick-drying, and it has a nice 600 GSM weight that’s substantial but not overpowering. The only reason it didn’t make the main list is that it’s so similar to the Bamboo Bliss Resort Bamboo Collection by RHH Bath Towel, which just beat it in terms of softness.

Frontgate Resort Collection Bath Towel: I had high hopes for this popular towel and was indeed impressed by its long-lasting softness and plush feel. Ultimately, I ended up disappointed that it didn’t dry me off very well. The water seemed to sit on top of the towel, giving it a wet blanket feel that was uncomfortable and not very cozy. Plus, the dobby appeared to shrink more than the rest of the towel, which gave it an odd appearance.

West Elm Everyday Textured Bath Towel: This is a great option for people who like a rougher feel and lighter weight in their towel, as it has a textured construction that dries you off quickly. Still, I found it to be a little too rough, especially compared to the Brooklinen Organic Ribbed Bath Towel, and it shrunk significantly, ultimately measuring 25 by 50 inches. Still, it was my sister’s favorite towel, and she loved using it to dry her hair.

Questions You Might Ask

How should you wash bath towels?

So how often do you really need to wash your bath towels? Most bath towels can be used three to four times before they need to be washed in the washing machine. Even when you can’t see it (or smell it), body oils, dirt, and sweat can all build up on your towels—and in a steamy bathroom, they’ll be even more vulnerable to bacteria growth.

Be sure to always give your towels room to spread out when air drying, and avoid leaving them in a crumpled heap on the bathroom floor. To keep your towels from getting dingy, you should wash white towels and colored towels separately, using hot water for white and warm water for colors. Avoid using fabric softeners, as they can reduce the absorbency of your towels. Smith suggests using dryer balls to “keep bath towels feeling soft and fresh, wash after wash.” And always make sure your towels are completely dry before putting them away.

How many bath towels do you need per person?

You should have at least two bath towels for each person in your household so that everyone always has at least one towel to use on laundry days. If you have long hair, you may want to have four towels, so you can always have at least one clean hair towel and one clean body towel. “Some people also change out towels by season—choosing a cozy, fluffy one in the winter and a lightweight one in the summer,” says Thornburg.

How often should you replace bath towels?

This depends on the quality of your towel, but in general, you’ll want to replace your bath towels every two years. If your bath towels no longer dry you effectively, have a funky smell even after washing, or have visible wear and tear, these are all signs it may be time to replace them. Thornburg suggests switching out towels seasonally to give your bathroom a refreshed feel and extend the lifespan of your towels.

Take Our Word for It

This article was written by Nicole Lund, an associate editorial director who oversees Real Simple and Southern Living’s commerce teams; Melanie Fincher, a commerce editor, also contributed to reporting. To compile this list, we first tested 99 bath towels in our Lab, evaluating them based on their quality, texture, absorbency, durability, and overall value. Afterwards, Nicole took 22 of the top performers home with her, where she put them through long-term testing over a span of six weeks.

For expert tips on buying and using bath towels, we consulted Whitney Thornburg, design director at Coyuchi, and Sarah Smith, product education and customer experience manager at Serena & Lily. We also received insights from Elana Frosk, account executive at Hohenstein Institute, the U.S. testing lab for Oeko-Tex.

What Is Real Simple Selects?

Next to each product on this list, you may have noticed a Real Simple Selects seal of approval. Any product appearing alongside that seal has been vetted by our team—put through tests and graded on its performance to earn a spot on our list. Although we buy most of the products we test, sometimes we do get samples from companies if purchasing a product ourselves isn't an option. If that's the case, we test the product just like we test anything we buy, but we also disclose that we received it for free to be as transparent with you as possible.

Love our recommendations? Check out more products that have earned the Real Simple Selects, from humidifiers to cordless vacuums.

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